Ferrero SpA
Reusable Nutella Jar RESPONSIBLE | SAFE | ACCESSIBLE | EDUCATIVE | CONTEMPORARY
What it is. Realized by Ferrero's in-house design team for a pilot project in collaboration with Loop and Carrefour in France, Reusable Nutella Jar is a reusable 750gr jar. With this collaboration, Ferrero is experimenting with the opportunities offered by an innovative approach to shopping and the adoption of circular economy solutions, as can be seen from the steps of the project:
- Shop & Use. Consumers buy the Nutella jar in Carrefour pilot stores and on the website, paying a deposit;
- Return. Once the product has been consumed, the customer can return the empty jar to the Carrefour store and get a refund of the deposit;
- Clean - Refill - Reuse. Loop ensures that returned jars are collected, shifted and cleaned. The cleaned jar is returned to Ferrero to be refilled and then repurchased by the next consumer. Each can is therefore reused several times.
Materials. Glass + Plastic + Paper + Aluminum.
Product content or target market. Nutella®, France.
Design and/or communication. Glass jar designed with logo and "guide image" in embossing on the front. Web communication + digital campaign.
Technology. The development of the special embossed image on the front of the glass jar made it possible not to use the paper label, thus underlining the uniqueness of the project with a particular design. An optimized label, containing nutritional and other essential information, is instead placed on the back of the jar and can be easily removed during the pre-washing process, thus removing glue residues from the glass. Finally, a guarantee seal is applied to the rim of the jar using an induction welding system: this also avoids glue residues and makes it easier to wash the jars.
Sustainability. Circular economy model (Clean - Refill - Reuse).
