Gerosa Group
Ge0 Pack RESPONSIBLE | EQUILIBRATED | SAFE | ACCESSIBLE | FORWARD-LOOKING
What it is. "Zero waste" in the packaging of food products with the recyclable packaging Ge0 Pack, whose eventual residues in the recycling stream are completely biodegradable, so as not to create waste. Thanks to the materials made with patented systems, it guarantees a reduction of over 56% of plastic and 15% of CO2 emissions.
Materials. Polycarbonate consisting of semi-transparent FSC paper with barrier properties and a special fossil-sourced polypropylene that, thanks to an enzymatic addition technology, biodegrades after a set service time (28 months) and does not require dedicated composting facilities. Inks and adhesives are also biodegradable.
Product content or target market.. Intended for applications in the confectionary sector, it is used on Galbusera's BelleBuone line.
Design and/or communication. Ge0 pack allows the vision of the packaged product thanks to the semi-transparent paper and is equipped with an invisible code (StealthCode technology by BeeGraphic) that makes the pack interactive and connects it to a mobile device thanks to a free app. The internet of things is now the "internet of packaging", an extension of communication without impacting on graphics and with multimedia content accessible to all.
Technology. Several companies in the supply chain have collaborated in this open innovation project. The materials chosen do not affect yield and industrial machinability. Paper from renewable sources is compatible with current recycling systems and guarantees the parameters for the application of modified atmosphere for the preservation of the product. PP is added with prebiotic enzymes that, after the established service time (in line with the shelf-life of confectionary products and others) and exposed to natural environmental conditions, activate and degrade the polymer chains that make up the plastic until they are transformed into mass, CO2 and water, allowing it to return to nature. Studies conducted by third parties have shown that there is no release of microplastics and that it is not an oxo-degradable plastic.
Sustainability. The wrapper can have a "double end of life": it can be placed in segregated paper collection, the residue resulting from the recycling process is completely biodegradable in the environment. No waste produced, less plastic, better plastic: what is not recyclable returns to nature.
