The art of ecodesign

In 2025, as many as 217 packaging innovation projects were awarded by CONAI as part of its Ecodesign for Packaging Call, an initiative that the Italian National Packaging Consortium has been successfully promoting for 13 consecutive editions, with steadily growing participation.

Through this programme, CONAI aims to recognise the most innovative packaging solutions placed on the market during the previous two-year period-an important commitment at a time when packaging sustainability is increasingly becoming a non deferrable necessity.

A key role in the evaluation process is played by the Eco Tool, the platform used by companies to submit their projects, enabling a simplified Life Cycle Assessment (LCA). All applications are analysed by a Technical Committee, while a certified third-party body verifies the conformity of the assessment activities with the Regulation.

The 217 awarded packaging innovation projects achieved a measurable reduction in environmental impact, resulting in a 33% reduction in CO2 emissions, a 23% decrease in energy consumption, and a 27% saving in water use.

With this issue of ItaliaImballaggio, we launch a review of selected winning projects from the 2025 call. Further in-depth content will be available in the dedicated CONAI Special Section on www.italiaimballaggio.it

H2O Box - Antonio Sada & Figli SpA

Antonio Sada & Figli SpA submitted a die-cut packaging solution for the dairy sector, made from E-flute micro-corrugated board with a waterproof polymer coating. The redesign of the pack achieved an 18% reduction in weight, with positive effects on manufacturing: a 32% decrease in production waste and an 18% reduction in energy consumption. In addition, the design optimisation made it possible to increase by 12% the number of units transported per pallet.

Prevention levers

• Raw material saving

• Logistics optimisation

• Production process optimisation

• Virgin raw material saving

Simplified LCA analysis