Ri - Nasci - Menti

Presented Friday, September 18, in the new Boxmarche plant in Pergola, the Living Company Report 2019, a volume where the company - since 2003 being the first SME in Italy to do so - continuously publishes its Integrated Report (operating, social and environmental, analysis of intellectual capital).

AT PERGOLA, WITH HALOPACK. The Ri - Nasci - Menti event offered the opportunity to inaugurate the new Boxmarche factory at  Pergola (Pesaro-Urbino) dedicated to the production of Halopack - Cuore di Carta: the first tray launched on the European market for food packaged in MAP and Skin made of over 90% recycled cardboard. A highly sustainable pack on a economic, social and environmental level,  Boxmarche being the exclusive producer and distributor for the Italian market.

In such a complex social-economic moment, the event “Ri - Nasci - Menti” represents a message of good omen for the future from the Corinaldo based company. Boxmarche wants to start over (RI-re), from the desire to react and change (NASCI-birth) propelled by people (MENTI-minds).

The desire to get on with things, optimism and positivity, hence in the message launched by President Tonino Dominici, when he states that «Our goal is to promote change to indicate the direction towards rebirth. The profound trauma we have experienced has marked our existence, but at the same time it has generated ideas that have given us new strength. This is where dangers lead to opportunities. This obviously has an impact on the company as well: our company will have to rethink its business model with new convictions and capabilities, typical of people who are evolving towards greater autonomy and inspired more and more by the ‘mania to do better’ with confidence and positivity».

The day, conducted by Massimiliano Colombi (sociologist and expert on organizational change) and highlighted by the notes of Marco Saninti’s violin, was animated, among others, by the biblical scholar Fra Alberto Maggi (author of the preface “Faith and Change”), Cesare Tomassetti, Chartered Accountant and Legal Auditor (who illustrated the data of the new Living Company Report), and Professor Claudio Paolinelli, with an excursus on the Renaissance between Corinaldo and Pergola.

The visual design of the LCR 2019. Conceived by DMP Concept of Senigallia, the design of the Living Company Report is inspired by some of the most important works of the Italian Renaissance such as the Mona Lisa, Michaelangelo’s David, Botticelli’s Venus, the Ideal City, Titian’s Venus, the Double Portrait of the Dukes of Urbino. Among these also the Madonna of the Perugino and the  Brandani stuccos at Palazzetto Baviera, Senigallia, recently restored also thanks to the contribution of Boxmarche.

All the works have been “reread” in a contemporary key with minimal traits and bright colors, giving body to details and signs that, extrapolated from the original context, assume an autonomous and fearful characterization. The logo created for the Ri - nasci - menti event also shows a stylistic evolution of the typographic fonts, symbolizing change.