Two stories recounted on the label

A little over a year after the acquisition of Appia Etichette, Nuceria Group lives up to its growth objectives in all sectors of the packaging industry, expanding and diversifying its production range. And looks towards the high-end, offering creative, high-quality, designer labels.

Premium label for Uliveto for horeca trade
The Nuceria Group project for the Uliveto glass mineral water bottle label for quality restaurants consolidates the group’s role as a privileged partner of leading brands in the beverage industry: a labeling designed to combine, in a perfect balance, the total transparency of glass, the classic elegance of a historic brand founded in 1868 and a modern and international graphic style. The label hence fully respects the concept of a premium product, capable of enhancing the recipes of top international chefs, without overlooking the question of sustainability, matter to which the Uliveto brand has always been very sensitive. It is in fact made of 100% recycled paper (PEFC and FSC certified), vacuum metalized with recycled aluminium, with a “linen” weave, offering a particularly refined tactile finishing sensation. The vacuum metallization is particularly recommended for beverage labels and does not impair their recyclability. It in fact guarantees maximum water resistance, forming a protective barrier that guards the paper from dust, light, steam and odors.
The print, with UV technology, enhances the chosen media, ensuring maximum color brightness, embodying the idea of a luxury packaging along with the brand identity.

Seven sensorial creations
A wine bottle is not just a container: it is a packaging item comprising the design of the selfsame bottle, the design of the label, the story it tells, and lastly its precious contents, the wine. Combining these elements together means creating the perfect bottle, capable of stimulating a synesthetic experience. This is the idea behind the Nuceria Wine & Spirits campaign, conceived and carried out in collaboration with the agency Nju: comunicazione, Eboli for the Espresso wine guide 2016, presented on October 8 at the Stazione Leopolda, Florence: “Labels a feast for the eyes,” or that is so perfect as to allow the onlooker a multi-sensorial experience.

The creative vision is inspired by the positive futurism of the old but timeless creations of Fortunato Depero*, one of the most famous advertising artists of the last century, echoing his “solid” graphics, dynamic colors, three-dimensional nature and play on volumes.
Nuceria has thus produced seven labels, realized with the most special printing techniques on innovative, cutting-edge materials (design by Avery Dennison and Fedrigoni, embellished with Luxoro decorations).
Featured at Simei in Milan, they are described below.
Papavero (Poppy) is made on 100% ‘green’ paper, obtained from residues of the sugar cane combustion process.
A special film gives Bisanzio (Byzantium) an exceptional no label look. The two polar opposites of black and white are represented by the extra white label Biancolella and the black dyed label by Franciacorta Saten.
The precious Morellino is enhanced by the use of different leaves and gloss varnishes.
Innovation graphics is literally “worn” by the eighteenth-century character represented on Baroque.
To end up, Dammi il tuo amore (give me your love), the label that visually represents passion, the keystone to success.

* A reminder that the Trentino artist also wrote the Manifesto of Advertising Art and created magazine covers for Vanity Fair, Vogue and The New Yorker, as well as famous advertising pages for the American department stores Macy’s, Strega Liquore and San Pellegrino mineral water, and, of course, for Campari (customer for which he made his most famous creations, and for which he also designed the famous bottle still used today, one of the first examples of successful packaging design).
Because for him, as for Munari after him, art must not be an end in itself, but it has to exit from the galleries and museums and enter people’s daily lives. And maybe even end up on a label.