3 billion unique signs guaranteeing security

SixTrue is a worldwide-patented technological anti-counterfeiting solution, made by the eponymous company, which Tenenga proposes for the control and verification of product originality, and which gives a transparent and intuitive account of the entire story of the same. And the consumers send their due thanks.3 billion unique signs guaranteeing securit

Tenenga’s SixTrue system is the result of a combination of elements that allows the random (and impossible to imitate) reproduction of graphic signs to be associated with the specific goods to be protected. As Ubaldo Montanari of Tenenga explains:

«Each product is uniquely identified, is immediately recognizable and can be tracked at any time. The identifiable sign - which can be monitored - is analogical, unique and non reproducible, since it is created by randomly combining microdroplets of inks and special materials, to be printed on labels or directly on the single product»

How the technology works and who implements it
There are four phases that characterize the system, as well as four subjects involved, as explained by Montanari «starting from the printer, who prints the codes on the packaging and sends the image of the signs to the SixTrue database; at this point the manufacturer combines the SixTrue sign with the goods and certifies the originality, validating it in the database. It is then the consumer who requests the authenticity check via smartphone, and Sixtrue issues the outcome of the check».

Numerous the advantages offered by the adoption of this solution. First of all for the producer, who protects the value of his brand by attesting the originality of the products through Sixtrue, thus counteracting any attempts at counterfeiting, the gray market and theft.

«Not to be underestimated, moreover - Montanari specifies - the possibility of tracing and detecting the product in the distribution chain, going back to the origin of the fraud in the event of proven counterfeiting, all for the benefit of safer consumption.

The system thus conceived, which provides for interaction with the consumer, consequently guarantees a worldwide control by millions of users, creating a capillary inspection network at no cost thanks to the checks carried out directly by the consumers themselves, who what is more, when verifying via the code, can also find additional information about the product, such as expiration date, advice on use, related products, warnings ... ».

Another non negligible element is the reduced costs of the system, limited to the printing of signs and equivalent to a two-color printing, as well as to the storage of data in the central Sixtrue database (Microsoft cloud). Simple and non-invasive, it also conveniently integrates into the company’s normal production cycle

Marketing tool
Marketing tool. Easy to use use, since the control is done by the consumer through his smartphone, it can facilitate and encourage the marketing activities implemented by the brand, such as the design of customized promotions, in time increasing the degree of customer satisfaction and involvement.