Davines SpA, [ comfortzone ] | Best Packaging 2024

Refillable Hydramemory Rich Sorbet Cream 50 ml

What is it. Glass jar for face cream with refill system. The refill is made visible inside the transparent glass jar, aiming to make explicit the reusable intent for which the packaging was designed. The refill is easily placed inside the glass jar and secured by the specially made hooks along the rim.

Accessibility focus. The packaging has been designed so that it would maintain its ease of use and accessibility to the product while at the same time being simple and intuitive to refill, ensuring that its refillable packaging characteristic is preserved over time. To replace the refill, simply lift the plastic jar with the use of one hand. The seal of the new refill is easily removed by the tab for easy opening.

Manufacturing material. Glass and PP.

Technology. Production hollow glass + injection (PP).

Product and potential markets. Face cream.

Design. Minimalist design conceived to maintain evidence of reuse purpose over time.

Sustainability. Reusable packaging, -95% material used for packaging (with purchase of refill vs. original whole product), -14% material used vs. previous pack (when considering new pack + refill vs. 2 packs of previous version). Separable components allowing easier recycling. Full pack and refill only cases are made of 100% recycled FSC certified paper. CO2 neutralized packaging through reforestation projects. Thanks to a partnership with Plastic Bank®, [ comfortzone ] supports also the collection of the same amount of plastic used to create the packaging, in areas affected by coastal pollution in the Philippines, Brazil and Indonesia.