Gentlebrand | Best Packaging 2026

Product overview. ROSAE is a 750 ml Bio-PET bottle that combines elegance, lightness, and sustainability. Durable and fully recyclable, it significantly reduces environmental impact compared with glass. Its refined design and narrative label enhance the wine, offering a premium and responsible packaging solution for the wine sector.

Innovation. ROSAE brings innovation to wine packaging through its lightweight, robust, and fully recyclable Bio-PET, paired with a natural cork closure. Compared with glass, it reduces emissions and logistics costs while delivering the safety, reliability, and performance required for wine preservation.

Materials used. The bottle can be made from PET, rPET, or Bio-PET. The Bio-PET, produced by UPM Biochemicals from renewable wood, lowers emissions and reliance on fossil resources. It includes a UV and visible-light protective colourant, with environmental impact dependent on degradability and recyclability.

Technologies. The ROSAE bottle integrates functionality and sustainability: recyclable PP tethered closure, cork stopper with compostable SEELCAP® ONEGO capsule by Sleever, and black paper label from UPM Raflatac. Innovation and reduced environmental impact in packaging.

Environmental benefits. Designed for sustainability and easy recycling in line with RecyClass guidelines, the 50 g Bio-PET bottle (for 750 ml) is far lighter than glass (400–700 g). Its reduced weight lowers fuel consumption, transport costs, and emissions, minimising environmental impact across the supply chain.

Benefits for end users. Lighter and more resistant than glass, the packaging is easy to transport and protects against breakage or impact, including for online purchases. Ideal for organic wines, it reduces emissions and enhances brand value. Its practicality makes it suitable for contexts where glass is prohibited and perfect for gift editions.

Communication advantages. The packaging communicates sustainability and brand values through recyclable Bio-PET, elegant design, and a distinctive silhouette. Lightweight and durable, it reduces breakages and returns, elevates the wine, and captures attention – serving as a brand medium that unites aesthetics, sustainability, and functionality.