Augmented reality, with style…

Maer Italia offers state-of-the-art solutions to create labels and sleeves.

Among the most interesting proposals presented at Ipack-Ima 2018, we mention Stealth-Code by BeeGraphic: Featuring a  unique “hidden” code and integrated into the design, formed by a very thin weft printed on the entire graphic surface, imperceptible to the human eye but detectable through a free app.

The latter allows you to view various information about the product - multilingual instructions, guarantees of authenticity in anti-counterfeiting function, film clips, recipes, promotions, links and much more - uploaded online by the company, which in turn can detect useful data, such as for example the number of users that scan the code and their geolocation. Without sacrificing aesthetic appeal, packaging can therefore become an interactive communication tool with the consumer, thanks to augmented reality functions, which can be activated in a simple and intuitive way, which enrich the physical perception of the product of virtual information updated in real time.