Mobile web-app for hot melt

At Emballage 2012, a new mobile web app enables accessing in real time information on H.B. Fuller products. Yield and advantages of the adhesive Advantra®.

Visitors at the H.B. Fuller stand at Emballage can request a new mobile web app, developed by the multinational in che in order to ease the access to information on its products just in time. Thanks to this application it’s possibile to calculate, for instance, how the adhesive Advantra®’s yield translates into real and significant savings for the user. More generally, the app makes it possible to considerably reduce the cost of gluing operations, in consideration not only of the cost of the glue, but also its performance.
Advantra® premium hot melt glues by H.B. Fuller are specially designed for packaging and make up a line of metallocene-based glues formulated in order to offer excellent temperature stability and strong adhesion, with minimum mess in operation. Their appreciation by the market is confirmed by Elizabth Staab, marketing manager for the multinational with its Italian subsidiary in Pianezze San Lorenzo (VI): «A growing number of customers are reporting consistent savings in adhesives consumption thanks to their adoption of Advantra®, which features clean application and requires little maintenance during work cycles. The advantages of these hot melt adhesives, in fact, derive not only from a reduction in the consumption required: Advantra® glues require less maintenance, generate less waste and prevent unscheduled machine stops».

H.B. FULLER, today in its 125th year of activity, is one of the world’s largest adhesives manufacturers. For packaging and converting (but it also operates in many other sectors) it has developed a line of high yield products that comply with the strictest standards, meeting the requirements of users and oems. H.b. Fuller bases its growth on the continuous innovation of radically customized products; its net turnover in 2011 reached 1.6 billion dollars.