Esselunga reports boom in e-commerce

Along with food and drink, a surge in demand for beauty products has driven Esselunga’s online sales since the beginning of the pandemic. Perfumery purchases grew by 75%, with e-commerce accounting for 10% of total beauty product sales in March-April.

The biggest increases involved disinfectants, DIY cosmetics and hair colouring kits. These results were confirmed by Roberto Selva, chief marketing & customer officer at Esselunga: “Online sales are strategically important for our chain and we are seeing particularly strong growth in the cosmetics sector.”

In the period in question, the brand reported 85% growth in numbers of new customers making online purchases for the first time. With such high growth, it is likely that part of this exponential curve will continue to drive online shopping habits in the future.

Image credits: Esselunga