Nestlé launches major investments in China

With an approved plan worth CHF 100 million (US$ 103 million), Nestlé has launched a series of strategic investments aimed at strengthening its footprint in China.

The first step in the operation will first involve the Nestlé Purina PetCare plant in Tianjin where production capacity will be increased with new premium food lines. To cater for the growing interest in healthy food amongst Chinese consumers, Nestlé is planning to build its first production facility in Asia for plant-based products. It will also be making new investments in the confectionery business with an upgrade of the Nestlé Chengzhen Wafer production line. Investment in advanced technology will help to reduce CO2 emissions and move closer to the zero emissions target by 2025.

“This is a clear demonstration of our long-term commitment and confidence in the country,” said Rashid Qureshi, Chairman and CEO of Nestlé Greater China Region. “By launching a series of innovative products in Chinese markets, we hope to further enhance people’s quality of life and contribute to a healthier future.”

Nestlé has been present in China for over 30 years and it is the company’s second largest market. It has 31 production sites, three R&D centres and four innovation centres.

Images credits: Nestlé