Sofidel ranks third among Italian companies for brand reputation
Emi Stefani, President of Sofidel
Sofidel, the tissue paper group known for the Regina brand, ranked 3rd amongst Italian companies (11th overall) in the Italy RepTrak® ranking, the annual survey that measures companies’ reputation among Italian consumers, behind the big names in the automotive and food industries Ferrari and Ferrero.
Lego, Ferrari, Walt Disney, Amazon, Ferrero, Netflix, Microsoft, Samsung, Adidas, BMW, Sofidel, Bosch, Levi’s, Mapei and Intel are the top 15 companies in the rankings, judged according to seven reputation criteria: quality of products and services, innovation, corporate culture, governance, corporate social responsibility towards local communities, leadership and financial and market performance.
The survey (based on around 40,000 individual interviews with members of the Italian general public), revealed not only the connection between companies and their consumers, but also the impact of reputation on business when the target audience chooses to recommend a brand or to invest in or work for a company.
“The result is an incentive for us to further strengthen our commitment,” commented Luigi Lazzareschi, CEO of the Sofidel Group. “Sofidel’s sustainability strategy is certainly one of the key factors in building a solid bond of trust with consumers who are increasingly interested in understanding what lies beyond the product itself. This is no easy task for an essential product like tissue paper as it is not always simple to convey the quantity and quality of the work involved.”
