The art of ecodesign

In 2025, as many as 217 packaging innovation projects were awarded by CONAI as part of its Ecodesign for Packaging Call, an initiative that the Italian National Packaging Consortium has been successfully promoting for 13 consecutive editions, with steadily growing participation.

Through this programme, CONAI aims to recognise the most innovative packaging solutions placed on the market during the previous two-year period-an important commitment at a time when packaging sustainability is increasingly becoming a non deferrable necessity.

A key role in the evaluation process is played by the Eco Tool, the platform used by companies to submit their projects, enabling a simplified Life Cycle Assessment (LCA). All applications are analysed by a Technical Committee, while a certified third-party body verifies the conformity of the assessment activities with the Regulation. The 217 awarded packaging innovation projects achieved a measurable reduction in environmental impact, resulting in a 33% reduction in CO2 emissions, a 23% decrease in energy consumption, and a 27% saving in water use.

With this issue of ItaliaImballaggio, the overview of some of the cases winning the 2025 call continues. Further in-depth content will be available in the dedicated CONAI Special Section on www. italiaimballaggio.it.

Pecorino Romano DOP Basso Sebastiano S.r.l.

The company BASSO SEBASTIANO S.r.l. has made a change to the primary packaging of Pecorino Romano PDO. The pouch, previously made of multilayer plastic (PET-LDPE), has been replaced with a monomaterial PP solution, which is 25% lighter.

Prevention levers
Facilitation of recycling activities
Raw material savings
Virgin raw material savings

Bag in box Casa Charlize Pinot Grigio BOX MARCHE S.p.A.

The company BOX MARCHE S.p.A. has made a modification to the primary packaging by removing the PET plastic handle and integrating it into the cardboard body. In this way, the bag-in-box carton is made monomaterial.

Prevention levers
Simplification of the packaging system

Bertolli Extravergine 1l Carapelli Firenze S.p.A.

The company Carapelli Firenze S.p.A. has made a modification to the primary packaging by using a lighter glass bottle compared to the previous model, reducing the weight of the material used by 10%.

Prevention levers
Raw material savings
Virgin raw material savings

Cuscini ad aria DUNAPACK® AIP TEO 200X150 Duna Corradini S.p.A.

The company Duna-Corradini S.p.A. has made a modification to its PLA air cushions. The intervention consisted of a downgauging that enabled a weight reduction of approximately 29%. This, in turn, made it possible to increase the number of air cushions transported in the secondary packaging box, thereby optimizing logistics.

Prevention levers
Raw material savings
Logistics optimization
Virgin raw material savings