Fast, efficient and collaborative
Datalogic calls together distributors and system integrators and presents its new, one-of-a-kind breakthrough products, the result of major investments in R&D: cutting-edge technologies for industrial automation processes and automatic data acquisition for a changing market.. Maurizio Cacciamani
Monza Autodrome, October 24. The event organized by Datalogic in the Italian “temple of speed” was attended by around a hundred people including Italian and foreign distributors and system integrators not to mention the Bologna group’s marketing and sales teams.
The onus on innovation. Chief Marketing Officer Francesco Montanari introduced the proceedings, presenting the new organization of Datalogic, the group’s results and the strategic lines of development, focusing on the importance of the partner network for the achievement of the growth objectives.
Datalogic registered a turnover of 616 million euros in 2017, of which over 9% invested in R&D; It has over 3,000 employees worldwide, half of them in Europe.
Since last year, Datalogic has been organized into 4 divisions that reflect the main markets where the multinational’s products are used: Retail, Manufacturing, Transportation & Logistics and Healthcare.
Faith and collaboration. In welcoming distributors and system integrators, Gabriella Raikes (EMEA Channel Marketing Manager) underlined the strategic significance that its partners have for Datalogic, presenting the substantial initiatives dedicated to the same. With the aim of retaining them, but also supporting them in the sales phase and further improving their customer service approach, this year the new program channel called “Partner Advantage Program” was launched.
The value of future retail, e-commerce and future self-service. Emanuela Iapelli (Southern EU Retail Sales Director) questioned some partners about the possible evolution of the Retail sector and the consequent prospects of the Food and Non-Food outlets through the combination of Datalogic technologies and partner solutions, as anticipated by the title of the talk “Datalogic: the partner of the Retail Partners”.
Cristina Motta (Key Account Manager of Transportation & Logistics) underlined how the impetuous development of e-commerce has created new needs for operators in the supply chain, which require end-to-end traceability of the packages, further development of mobile computers and augmented reality, big data management, and the need to install vision systems, robots and self driving vehicles in the warehouse, where the Datalogic range finds its natural use.
Lastly, Pierluigi Piletti (Industry Marketing Senior Manager) showed how Datalogic products are increasingly widespread in healthcare and the great opportunities offered by this sector.
The new features presented. The new products launched in the ranges of Mobile Computers and manual readers were illustrated by Filippo Dalbagno (Product Marketing Manager Mobile Computing) and Renzo Romagnoli (Product Marketing Manager Hand Held Scanners), who focused in particular on the new mobile computer Memor™ 10 and the new Gryphon™ manual reader.
These are products that are one-of-a-kind with wireless charging technology that offers great benefits to customers in terms of cost reduction. In the rich demo area set up in the spaces made available by the racetrack, the innovations of the other product ranges were also presented, including industrial scanners, sensors, vision systems and safety products.
Lastly, the speakers emphasized Datalogic’s ability, confirmed by its partners, to react promptly to the requests of end users.
The day ended with an engaging team building moment, which involved simulating a pit stop on a racing car.
