Non-alcoholic spirits: Seedlip acquired by Diageo group

In August this year, Diageo (UK) announced the acquisition of a majority shareholding in fellow British firm Seedlip, a world leader in the expanding field of distilled non-alcoholic spirits.

Launched by Ben Branson in 2015, Seedlip has grown rapidly in the last three years to establish a presence in more than 25 countries with the three variants Spice 94, Garden 108 and Grove 42. Branson will remain actively involved as a shareholder and director and will work closely with Diageo to support Seedlip’s future success.

Image credits: Seedlip via Facebook