Luxury in pictures

Jan 20, 2013

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Luxe Pack (Idice) closes its 2012 edition with a +10.5% increase in visitors from around the world, a lively assortment of proposals and points of interest, many initiatives and contacts that, in light of the times, are not to be taken for granted. A few notes, a comment and a brief voyage, by way of pictures, through the packaging solutions and messages created for exclusive consumer brands.

The now historic B2B Monaco show dedicated to exclusive packaging continues to grow, in quantity and in quality. The 25th edition was held last October. Veterans will certainly remember how the first editions welcomed a few dozen exhibitors under a circus tent next to the heliport, and that the prince of Montecarlo presided over dinner during the evening gala. Today Luxe Pack welcomes 370 exhibitors at the modern facilities of the Grimaldi Forum and has found that dynamic balance that keeps recasting the event’s reputation, year after year, as a point of reference. And not just in Europe, but also among growing (or recovering) economies, as shown by the growing number of visitors hailing from the Americas and Russia.

Moreover, the mystique of the event’s origins has not been lost, thanks to the glamorous events organized by the organizers (starting with the Luxe Pack award for green solutions, this year given to Favini), but most importantly thanks to the characteristics of the products on show, made by employing all the material and conceptual resources necessary to fostering a collective ideal of luxury that captivates and stimulates enough to make this consumption goods sector dynamic and vital. The exhibitors participating in Monaco last October experienced this firsthand.

As much was affirmed by Sergio Corbani of Pusterla 1880, a converter specialized in refined creations: «At Luxe Pack we presented some sophisticated products, knowing with certainty that we would meet a few operators capable of appreciating their quality, both on a technical level and in terms of visual impact. However, convinced that the “crisis” would have affected public attendance, we never expected such promising numbers. We were wrong, we are happy to confess: not only did we discuss exciting projects with our customers, but we also recorded many exciting new contacts, which gives us strong hopes for the future».

LEWIS MOBERLY
First win the eye… the the heart, then the mind. Mary Lewis, guest of honor at Luxe Pack 2012, filled the the conference hall expounding with sensitivity and experience the great themes that guide packaging design.

Photo: Packaging
for Akvinta vodka.
Lewis Moberly, London, UK

APTAR
Retro-chic diffusor and black satin ribbon for luxury vintage eau de parfum Carita. Merit of the patented Aptar Beauty technology, which guarantees the tightness of the quarter turn closure and allows the mounting of the atomizer bulb, with the cloth and the metal of the desired color, directly on the production line.

BORMIOLI LUIGI
The precious golden Essence Absolue of the last Alien by Thierry Mugler sparkles in its talisman bottle by Bormioli Luigi. “Seated” on a massive glass base and with spellbindng cap and finish, it is refillable and perfect.

GRUPPO CORDENONS

It is called Wild and is produced with 35% of cotton and with fibres from sources managed responsibly. The Cordenons Group offer this paper in a series of high gauges (150, 300, 450 and 850 g/sm), a soft surface and a neutral coloring that make it the ideal substrate for dry reliefs, bas reliefs and offset, gravure and hot printing.

GRUPPO COSFIBEL
Among the latest proposals from the Cosfibel group, some cartons inaugurate new gestualities (1) and the stunning Fan Tray Box in corrugated cardboard (2). A Formes de Luxe Prize in the Coffret Prestige category to the Grande Dame Veuve Cliquot with rotating device, made in FSC certified paper.

Resin: a kaleidoscope of ideas
In the forefront in terms of originality DuPont, with its Surlyn®3D displays its infinite potential and new eloquent applications: «The latest developments of our concept of overmolding - explains Philippe Milazzo, DuPont de Nemours global market manager & perfumes cosmetic packaging - have stimulated the imagination of the designer, suggesting new ways to decline the planes and dimensions of the materials, to play on the contrast between forms and color combinations. The packaging created with this technology is made up of a blown container, freely decorated and then injection overmolded. The overmolding thus guarantees the absolute protection of the decoration and at the same time creates a special impression of depth that for example allows one to achieve two different shapes for the inner element and the outer one. The results are impressive and demonstrate effectiveness with the latest applications for major brands of beauty, specifically the skincare sector, where the Surlyn®3D exhibits a transparency and brilliance that can stand the comparison with the glass and allows you to create composite shapes that appear almost handcrafted».

A tunnel of mirrors to show the visual and functional properties of a material that is constantly being renewed, in tune with the ideas of marketing and the trend of taste of the segments of destination. Designed by Francesco Lucchese of Lucchesedesign for the DuPont stand at the last Luxe Pack, with the aim "to enhance the transparency, thickness, color effects and material that can be obtained with Surlyn®. In the foreground, "embedded" in the resin, recent examples of packaging made in overmolding, able each time to interpret the values of the brand».

FAVINI
Sweetcorn, citrus fruits, kiwis, olives, almonds, nuts, coffee… agro-industrial processing by-products are turned into paper in the new Favini Crush collection, replacing up to 15% of the cellulose from tress (and another 30% made up of recycled fibre). Distinguishing features: unique tones inspired by nature; a texture that declares the raw material of origin; FSC certification; OGM free; entirely made with green auto-produced energy; European patent. Favini’s Crush won the Luxe Pack award in Green 2012.

GIARDINI PACKAGING 1872

Giardini Srl exploits the innovative verve and skills acquired in 140 years of unconventional papermaking processes, and launches its new Giardini 1872 Packaging division. At the fair a line original luxury packaging materials, obtained mixing paper, fabric and technologies borrowed from interior design and fashion.

GMUND
New collections of paper, especially designed for covering different types of packaging: Gmund for Food, fine and certified for food; Gmund 925, the only enriched with silver particles; Gmund Cotton, 100% cotton and without any wood, to keep its softness up to 900 g/m².

IGGESUND

Iggesund exploits the creative potential of Invercote whitened cellulose multilayer card, commissioned from 8 German designers the creation of the same number of robot models. The only condition: stamp and diecut the shape on a single A3 sheet.

JAMES CROPPER
«Let’s make paper in all colors, including the purest of whites and the deepest of blacks». In the works in Kent the British papermill James Cropper has been manufacturing colored paper, mostly to measure, since 1845. At the Monaco stand a sample of its specialties and two artistic installations: Floating Chronology and Obsidian.

KURZ E LUXORO

The opulence of the wedding between Justinian and Theodora celebrated in the fourth century mosaics inspired the extraordinary labels created by Luxoro for the high-end Bisol Prosecco. Kurz foils hot stamped at three levels of relief.

MAESA
A case in book form with magnetized cover; a paper which looks like linen, FSC certified; an embossed and hot stamped gold tree; a flat bowed ribbon; a hidden gift ... For the Christmas collection of Decléor aromatherapy, Maesa has created a line of precious and beautiful packs, with a host of complements: the shopping bag, the box to customize the gift, the box for candles and an original greetings card with pop up tree.

MEGA AIRLESS
Two products (serum and cream) dispensed in a single gesture for the Ultralift Swirl 2-in-1 Garnier against wrinkles. The 100% Mega Airless Micro 15 ml plastic pump was chosen as part of a larger L'Oréal "spiral" filling project, due to the guarantees offered in terms of hygiene and performance, integrity of the formula and packaging as well as recyclability.

POCHET DU COURVAL
Pale pink torso in frosted glass, covered with shiny black lacquer and carved with laser breakthrough technology in the form of a corset; pad printing with an ice effect for the X-neckline, delicate to create and to position. Created by the skill of Pochet du Courval the bottle for the new eau de parfum Classique Femme X by J.P. Gaultier.

PROMENS

A “green” 600 ml flacon for the Bonne Mère de l’Occitane made by Promens and entered for the Luxe Pack Green Award: the material is derived from the fermentation of sugar cane alcohol and is 100% recyclable in the normal plastic recovery circuit.

Luxury cases and boxes on show
Pusterla 1880 puts forward three proposals for the top end bearing witness to the taste, the passion and the refined skills that have made this converting group one of the market leaders.

Cooperation between the marketing office of Trento-based Ferrari F.lli Lunelli SpA, lo Studio RobilantAssociati and Pusterla 1880 has led to the creation of the new, sophisticated and complex packaging for the north Italian Spumante producer (1). This folding-box is realized with pure cellulose Invercote G board, coupled with a 450 g/m2 support after the other processes. The pure cellulose board has been selected considering all process phases including offset printing, hot printing, lamination and embossing (hot and dry) on multiple levels. Going into detail, the BRUT packaging is printed in 4 colours outside and one colour inside. The black all over the packaging recalling the “F” of the Ferrari brand and the logos, stand out by a dry embossing. Hot printing with embossing of the coat of arms of Ferrari F.lli Lunelli Spa (on all the faces of the folding-box) requires much precision in even the smallest details, because it is registered with a small background in lithographic red, the original symbol of the firm. A glossy lamination covers this packaging and, in the refined graphics all over the folding-box, a dry embossing evidences the lozenge texture.

For the brand Dom Perignon Pusterla 1880 realized a case on embossed, black coloured in the mass paper, personalized with logos and the name of the product hotprinted with a metallic special foil (2). Thanks to a particular equipment an appropriate seat has been created on the lid, where a paper two colours printed and cut label is stuck by hand.
On the bottom there is a cover realized in board Invercote, “hiding” the bottle and a leaflet describing the product. The uniqueness and the particularity of the case are both in the opening system of the lid (by a couple of ribbons laterally placed) and in the fact that this product has been conceived to be totally “disposed of” after use as all components, even the plastic ones, have been assembled without using glues, so very easy to divide.

The Trussardi MY LAND folding box, with its design by the ITF Cosmetics marketing, is an elegance and linearity expression by the external modern and unique packaging (3). The folding box has been realized with pure cellulose board Invercote G, coupled with silver foil. The coat of arms symbol of the brand Trussardi, stands out on the facing together with the name of the fragrance My Land: they both are hotprinted with shiny black foil and brought out by a dry embossing. The Trussardi logo on the antique gold background, printed by Pusterla 1880 with special inks and technique, has been imagined by the Maison Trussardi to represent the refinement and the handicraft value from a modern viewpoint, of the new perfume.

SLEEVER INTERNATIONAL
The full Beefeater gin sleeve, which won the prestigious bronze Pentawards 2012, and other new products made by Sleever International for major brands of wine and spirits brands offer examples of the expressive potential of this type of label.

SOLEV

The sublimation technology developed by Solev (1) enables the decoration of glass containers in full, with rich colors and complex surfaces, and to reproduce photos with 3D effects. At Luxe Pack they also showed Cristal Fluo: a protective coating that when exposed to UV light, creates spectacular effects (2).

VERALLIA
The elegant Alienor for sparkling wines (1), the versatile Tahiti (2), sister of the beautiful Nairobi, and Highlands (3) for whiskey, scotch and the like. Selective Line (Verallia) confirms the premium positioning with new models of glass bottles, customizable in terms of color, size, finishes... At Luxe Pack also a sample of the potential of their scented and heat-sensitive inks, anticounterfeiting techniques, metallic or shiny effects ...