CELLOGRAFICA GEROSA

What it is. G4R is an innovative prototype for Dairy products.

For the project, Gerosa Group adopted an open business model, involving other companies (River Advertising, Beegraphic, Nicefiller, Ticinoplast, Taghleef Industries, Consorzio Latteria Virgilio, I.Blu Industries by Idealservice) to create a vertical supply chain, from the graphic concept to the end of the packaging life. 

Material. Polyolefins

Product. Grated cheese

Design. G4R is a stand-up bag for grated cheese that keeps the product fresh with a freshness saving zipper. The chosen material facilitates the opening of the pack with a tear perfectly parallel to the zip. The transparency allows you to see the product and a special window equipped with dosimeter. As for the graphic design, G4R has an invisible code on the surface of the packaging, easy to scan with a mobile device and a free app (StealthCode^®) to convey multimedia content and multiple information for the consumer, making communication dynamic and making it the first point of contact for the Brand, without impacting on the graphics.

Technology. Proposed as a packaging solution that combats food waste (SDG12), G4R uses Cronogard^® technology with protective and antibacterial activity, which extends shelf-life and counteracts the formation of mold, one of the main reasons for food waste.

Sustainability. The new solution is recyclable when there is an adequate waste management system compared to the original non-recyclable wrapping. At the same time, the performance is in line with existing packaging by avoiding metallization and the use of materials that have a negative impact on the recycling phases.