ESSELUNGA

What it is. With the FeVBio project: ZeroPlastica Esselunga has intervened on the packaging of the entire organic fresh fruit and vegetables sector under its own brand: 141 items with 6 different packaging methods (trays and film, trays and lids, nets, mesh bags,  bags for fresh-cut convenience produce, flow pack film).

Introduced in all stores in the chain, the project will be completed by 2020 with the aim of providing the products with compostable and/or recyclable packaging (including accessory components such as labels), thus aiming at a lower environmental impact and greater use of renewable resources. 

Materials. Bio-compost film based on compostable biopolymers, used as laminating film.

Food grade film produced with biodegradable and compostable polyester-based polymers. Used as an extensible film for packaging fruit and vegetables in the packaging machine.

Compostable cellulose fibre, used both for trays and transformed into nets for citrus fruits.

Naturflex, transparent compostable cellulose film, used to pack vegetables in flow packs.

PLA, also used for flow pack vegetables, in thermoforming as lid of some models of trays, as film laminated to cardboard and finally as heat-sealed bag for salads.

Eco non-adhesive thermal paper laminated with bio compostable multilayer film, used as labels for citrus nets, potatoes, onions.

Eco adhesive thermal paper laminated with bio compostable film, used for price weight labels.

Design. Direct communication on the pack with technical information for disposal.

Sustainability. Total saving of 137 t of plastic, replaced by compostable and disposable materials with the wet fraction. Efficiency of production processes, with reduction of waste.