Gold to see and touch

Luxoro - the exclusive distributor and representative in Italy of Kurz Group decoration and surface treatment solutions - celebrates the value of gold in packaging with a multisensory exhibition at the first edition of Packaging Première (Milan, the Mall, 16-18 May).

“See. Touch. Feel.” is the concept inspiring the stand, where visitors will be able to observe and touch labels and packaging created using Kurz Group foils and plates.
Gold, luminous and resplendent, will thus be the star of the show, featuring at the four theme islands into which the space is split up.

Labels and packaging for wine: a complete overview of the solutions offered by Luxoro, in partnership with some of Italy’s most prestigious wineries (including “the Landscape Within”, a label created this year with the winemaker Livio Felluga).

Packaging and cosmetics. Primary packaging and travel kits exploring brand consistency with the Kurz colored foil collection applied to various materials (plastic, paper and fabric).

Trustconcepts. Solutions designed for brand owners that wish to protect their products and get closer to the end consumer by combining protection, decoration and communication.

Packaging Inspiration and plates. A collection of packaging solutions by Kurz in which graphics, materials and techniques intertwine to create objects of exclusive beauty. This island will feature a number of Hinderer + Mühlich plates, co-starring in the execution of many of the objects on display. These include a plate developed for the packaging of Luce, a premium wine by the winemaker Luce della Vite. The packaging consists in a luxury box sumptuously decorated with the constellation Taurus, reconstructed in microscopic precision using micro-engraving.
Luxoro will participate in a number of conferences scheduled during the event, giving presentations on the trends in packaging decoration and protection, and on the interaction between brand and market.