Immagino: bridge between retailers and producers

Some 20,000 products have already been digitized by Immagino, the digital brand content management web service that GS1 Italy - Indicod-ECR activated January 2014, and that enables the efficient production of high quality images for large volumes of references and the digitization of all the information on the label, enabling control, updating and data alignment between retailers and consumer product manufacturers.

20 thousand products digitized, therefore, which means over 150,000 images realized: more than 300 companies have signed up for the service, acknowledging the benefits and returns in efficiency that increase exponentially with the increase in the critical mass. Next objective: a stock of 30,000 digitized products by the end of 2014, and about 70,000 by the end of 2015.