Marked by “Dell’oro”
The new flacon of Francesca Dell’Oro Parfum features a small deconstructed architecture, inspired by the dynamic and refined art of Tamara de Lempicka. The bottle has two-sided, faceted and elegant, tailored around the versatile and joyous personality of this talented rising star in the crafting of essences.
Francesca Dell’Oro Parfum was created in Piacenza in 2011 as an olfactory art studio. All the fragrances of this new brand are “open to interpretation”, elegant and unusual, leading to complex and multiform realities as through a house of mirrors, sometimes airy and light, sometimes brooding and dark, sometimes romantic, at others irreverent and sensual, but always bright and dripping with joie de vivre, just like its precious sculpture-bottle, designed exclusively by the Sonia Pedrazzini Design Atelier and specially sculpted to reflect Francesca’s complex and elegant personality.
The outcome is a two-faced gem: multifaceted and angular in the front, rounded and smooth like polished stone on the back. An object pleasant to take hold off, pleasing to use and show off, which highlights and reflects the intense color of the fluids contained: for the moment seven different fragrances, Ambrosine, White Plumage, Lullaby and Francine are the first in the line, to which have recently been added Envoutant, Fleurdenya, Page 29, all sealed by a zama top, glossy, compact, pitch black.
The glass, heavy and pure – like a crystal prism with clean lines, asymmetrical, capturing the light to then refract it in new and surprising ways – was made by the historic French glassworks Pochet du Courval.
The shape of the bottle is inspired by Tamara de Lempicka’s refined cubism, a prototype of the modern woman, cultured and emancipated, just like Francesca herself.
A bottle that is at once iconic and austere yet evocative and seductive, forging together retro allusions and postmodern deconstruction. Classic and contemporary are combined in an instant because this union best represents the style of Francesca Dell’Oro today.
Completing the packaging to house the seven fragrances, a luxurious yet simple case was made, characterized, upon opening, by a diagonally shaped window that echoes the inclined cuts of the glass’s facets. A strong sense of luminosity and vitality are achieved thanks to minimalist graphics, the use of precious Fedrigoni white paper and a prudent use of fourteen pantone shades, which, in addition to creating precise designs, help to identify the seven fragrances and define the brand’s coordinated image, a perfect mix of luxury, refinement and design.
www.francescadelloro.it
photo Mario Donadoni
