Powdered milk, between naturalness and tradition

The agency Neom of Verona has restyled the brand and the packaging system of Mamomilk, flagship brand of Migliora Performing  Food (which manufactures and markets high quality food raw materials) covering a wide range of milk powder and derivatives.

Objective of the project was to restore credibility, modernity and personality to a product identity a bit dated, but in itself still very much part of the present, expressing its dual personality: naturalness and tradition along with technology and innovation.
Although showing continuity with the past, the restyling has been radical: the logotype, still valid, has been simplified and harmonized; the image of the  cow  has been synthesized into the drop of milk that, symbolically, also takes on the form of an udder. All this comes expressed in the classic form of the glass bottle, to communicate the original naturalness of the product. To increase the visual impact and strengthen the “technical” side, the brand’s signature sky-blue has been printed directly onto its aluminized backing.
The system is applied to the 1 kg pack and its associated packing case, in addition to the 25 kg bag.