Zignago puts the thrust on cosmetics and relaunches in the US

Perfumery doing very well, both luxury and lifestyle for extensive retail; skincare doing fine, active in all segments; nail varnishes have put in a downturn, though the first quarter of 2015 shows a recovery.

These summing things up are the global market trends according to the Zignago Vetro Group, present at Cosmopack with the brands of Zignago, Verreries Brosse and Huta Szkla (the Polish glassworks bought up in toto by Zignago in 2011).
«Naturally Europe shows less growth than the younger economies, and in this period is affected by the tension between Ukraine and Russia. Lively in turn the emerging countries of South America and the Middle East» the group sales and marketing head Maurizio Guseo states.
«Today though our attention is aboveall focussed on North America, where we recently opened a new sales branch, replacing the preceding Brosse USA. Indeed Brosse traditionally serves luxury applications while the US market has great potential in all segments. In order to up sales in this part of the world, in which we believe a lot, a broad-reaching sales organization needed to be set up, capable of adequately representing all the group products and brands».

Standard paves the way. At Cosmopack 2015 Zignago presented, as it does each year, new families of standard containers developed by all the glassworks of the group for their respective markets, inspired by a simple and linear style that is much the fashion this season.
«Our catalogue of standard solutions is truly rich - Guseo states on this count - and we continuously add new shapes and formats to also offer the right solutions for those users that are not prepared to make sizeable investments in moulds and equipment. Combining packaging, complements and the many finishing and facing processes an original and personalised container can be obtained, customers might then go on to ordering the creation something dedicated, once the success of the new product has been verified. At any rate the activity of development, particularly in Brosse, of high quality, customized products that are highly sophisticated in shape remains an important feature in the group».