A more international Beyond Beauty Paris
For the eleventh edition of Beyond Beauty Events (Paris, 9th-11th September 2013), the two Cosmeeting and Creative Beauty salons have attracted almost 21,500 operators, an increase of 2% compared to last year, of which 56% French and 44% from abroad. Up 15% the latter, mainly from the UK, China, Italy and Germany: a significant result, also due to the intensification of cooperation with international associations and the opening of an office in Beijing that has "exploited" the presence of a hundred Chinese buyers with whom Itec France has organized ad hoc meetings with exhibitors.
These, for a good half renewed, are equally distributed over the two shows: 230 animated Cosmeeting and related areas of specialization (Nat & Bio, the Zoom on emerging brands, Cosmeeting Color and SPA Corner) and 250 have populated the increasingly central Creative Beauty for beauty suppliers and contractors (OEMs and packaging-, ingredients-, raw material and service producers).
Lastly we mention the BBLab innovation lab, that explored the theme of "Men’s Cosmetics", the 50 open-access conferences and the Beauty Challenger Awards.
Next meeting in Paris, from 9th to 11th September 2014.