Birra Peroni leverages blockchain traceability

The Italian beer brand Birra Peroni, part of the Japanese Asahi Group, is now using EY OpsChain Traceability on the public Ethereum blockchain for supply chain traceability. The solution mints non-fungible tokens (NFTs), providing a unique, digital certificate of ownership for each batch of beer.

The bond with the agricultural supply chain and the quality of our 100% made-in-Italy malt are fundamental strategic assets for the brand: that’s why Birra Peroni wanted to bring this value alive to its consumers, allowing them to follow the journey of the malt from the field to the bottle.

In the food sector, blockchain traceability is being leveraged by three distinct groups. Firstly high value items such as seafood and meat. Then items which carry food safety concerns, such as lettuce, which is prone to E.coli contamination. Now it is gaining traction in a third category, upmarket brands such as Birra Peroni. 

EY OpsChain Traceability is designed to address lengthy supply chains and integrate with enterprise resource planning (ERP) systems via APIs. The consultants have also requested an update to Ethereum to track the physical location of assets more easily.

Each NFT is recorded on the blockchain, digital ledger distributed around lots of different users instead of being held centrally, with each transaction time stamped and encrypted to prevent tampering, as a product moves through the supply chain or is purchased.

Source: AIPIA