B&R: change at the top and continuity

Leading supplier in automation, part of the ABB group, with an extensive global sales network that now includes 27 sales subsidiaries and over 180 offices worldwide, B&R announces a generational change at the top of the Austrian parent company and a new management structure in the Italian branch.

As of 1 August, Luca Galluzzi (52) will join B&R’s Board of Directors as the new Chief Sales Officer, taking over the position of Peter Gucher, who will retire after 34 years in the company.

Galluzzi will therefore be responsible for all of B&R’s global sales activities and growth in new markets, while retaining the role of Managing Director for the Southern Europe Region.

Taking over from Galluzzi as General Manager of B&R Italia will be Marzio Grattieri - born in 1969, in the company since 1990 - who, in turn, will pass the role of Sales Director, held over the last 15 years, to the young Carlo Cuppini.

People, skills, innovation: the keystone of development

Pulling the strings of the good work done in the commercial field, as evidenced by the double-digit growth trend of the last decade (+20% the average annual increase), Grattieri recalls the core values that he has made his own during his experience in the company: «The key to the success of B&R is teamwork. As in any winning team, for us people are the primary resource on which to invest and bet. By way of comparison, there is a constant commitment to research and cultivating new talent in our “cantera” or nursery - the resources that come into B&R are initiated into continuous training and updating, which leads them to become, often, key figures for the development of the company».

This is the case of the new sales director of the Italian branch Carlo Cuppini, who recalls the technological pillars of the B&R proposal and clarifies how, thanks to them, the company is able to rewrite the automation paradigms, now called to corroborate  an “adaptive” model, combining high performance with extreme flexibility, in response to the evolution of the global market: «B&R is able to offer all four technological elements necessary to provide a complete and integrated response to the production needs of today’s industry: “smart” handling systems with independent trolleys with high performance switches; robotic systems “natively” integrated with automation; vision systems for monitoring in-line processes; software solutions for the simulation and testing of new plants using digital twin. With this cutting-edge and currently unparalleled proposal - concludes Cuppini - we can look to the future with optimism».