ItaliaImballaggio’s view of Cibus Tec 2023:Bosch Rexroth
Bosch Rexroth presented its strategy for facing FMCG (fast-moving consumer goods) market challenges to visitors to Cibus Tec with the “Unpack your ideas with our integrated solutions” claim.
Already a global leader in the field of integrated technologies for industrial automation and the movement of mobile operating machines, the company has focused on an offer based on the concepts of “dynamism” and “flexibility”: watchwords for a sector, that of FMCG, which is continuously evolving with ever new products, regulated by strict food safety regulations and conditioned by constantly changing packaging standards.
Flexibility. It’s a challenge that OEMs have to face with modular systems able to adapt rapidly to production and market changes, like those offered by Bosch Rexroth, which approaches the FMCG market with support and collaboration at all levels. The offer starts from the empty spaces of a new factory, continuing with interventions on individual production line areas calibrated on an already-existing and operating layout which the customer needs to improve, or in which they wish to insert a new machine.
Quality partnerships transform ideas into reality. Priority is given to constant dialogue with the customer, through which their ideas are developed by Bosch Rexroth’s experts in order to become a productive reality. Conveyor belts, enhanced automation and collaborative robots are Bosch Rexroth’s points of strength which, together with its OEM partners, accompanies the FMCG customer from the beginning to the end of the process, both in terms of hardware and software, and including palletisation and data management.