Lucaprint for Claber | Best Packaging 2025

Claber Above-Ground Line Packaging - Lancia Pro 8535

Product overview. Following a dedicated design process, packaging was created to ensure optimal product protection and presentation, while offering greater sustainability and functionality compared to Claber's previous packaging. Made entirely of cardboard, it eliminates the need for a thermoformed plastic insert, thus reducing material usage.

Innovation. Logistically, the weight and packaging footprint of the Lancia Pro 8535 have been reduced by about 50%, resulting in lower transportation costs. Production efficiency has also improved, thanks to the reduction in materials and assembly steps. The product's presentation is also more effective, offering excellent shelf visibility without compromising protection. The eco-design approach behind the new packaging is the result of a study that considered not just a single product but the entire Claber above-ground line. This meant that the new solutions had to be integrated into existing packaging processes, simplifying the closing stage with a single hook.

Materials used. The packaging is made from FSC-certified virgin fibre board – CKB 315g from the Stora Enso paper mill – selected for its technical quality and strength compared to other materials.

Applied technologies and benefits. During the packaging production phase, an in-depth study of the folds in the cardboard and sealing points was carried out to facilitate both the in-house glueing process and the final product packaging phase. Offset printing ensures optimal rendering of graphics, while die-cutting with Bobst machinery guarantees a precise and professional finish. The innovation lies primarily in the sustainable, functional, and aesthetic qualities of the successful integration between the packaging and the Claber product. The plastic-free packaging stands out for its innovative, cutting-edge look and feel, linear design and compact footprint, allowing consumers to physically touch the product. The closing hook and anchoring system were the result of extensive research, carefully designed to support the weight of the product while ensuring it could be securely anchored and easily packed.

Environmental and consumer benefits. Switching from a multi-material solution to a single material – which, moreover, is fully recyclable as paper – not only halved the packaging weight, from 31 to 15 grams, but also reduced its environmental impact. Shelf space has likewise been reduced by half, from 15.3 cm to 7.9 cm. At the point of purchase, consumers can touch the product to check its quality, while disposal and recycling are made easier.

Communication advantages. A key advantage of the new packaging is that it eliminates the need for additional explanatory booklets as all essential information, including disposal instructions, is clearly printed on the packaging itself. Standardised graphics and materials make the product line easily recognisable. The use of a single material also communicates the manufacturer's commitment to the environment.