Vimar SpA | Best Packaging 2025
Stretched cardboard box for Quid 10A Step Relay Module
Product overview. The FSC-certified cardboard box, printed with water-based ink, represents an evolved packaging solution for the Quid 10A Step Relay Module. Thanks to targeted ecodesign interventions, the new packaging is more compact than its predecessor, resulting in improved packing time, easier logistics management and more sustainable transportation. It creates a positive impact on environmentally sensitive markets. In short, as the company's tagline puts it: “Less packaging, more sustainability”.
Innovation. The packaging for this successful product has been optimised with the goal of reducing environmental impact while preserving strong visual communication. As part of the packaging development process, a strategy was adopted to encourage the widespread reuse of packaging solutions aimed at minimising the number of packaging components handled and optimising the supply chain. This strategy includes the use of recyclable materials and the implementation of modular packaging techniques to improve both the efficiency and sustainability of the packaging process.
Materials used. The VINCICOAT material supplied by RDM is a GD-type white coated cardboard with a grey reverse side (WLC) and is composed of 90% recycled fibres and 10% virgin fibres. The supplier mainly uses recycled paper from industrial, commercial and municipal paper collection systems. A small portion of FSC®/PEFC-certified virgin fibres is purchased externally from selected suppliers to ensure the box meets specific physical and mechanical performance requirements.
Applied technologies and benefits. The technologies used are the same as those already employed by suppliers for producing flat cardboard boxes made with VINCICOAT material.
Environmental and consumer benefits. The packaging has been redesigned to reduce environmental impact while preserving its graphic communication. The innovative Quid 10A Pulse Relay Module has experienced significant sales growth in recent years. Packaging optimisation has led to a 47% reduction in the number of pallets shipped annually, from 106 to 56. This optimisation in production logistics provides a competitive advantage for both the company and its customers, resulting in greater product availability, faster delivery times, and an overall improved service. The packaging is made of FSC-certified recycled paper and is fully recyclable as paper. A LCA study confirmed an approximate 30% reduction in environmental impact. Thanks to the smaller size of the box, consumers will also benefit from having less paper waste to dispose of.
Communication advantages. Communication with the consumer is enhanced through the use of intuitive graphic icons that convey key product information at a glance. In addition, the focus on sustainability is emphasised by the Eco Pack and FSC labels, reinforcing the brand's environmental commitment and creating an emotional connection with eco-conscious consumers.
