The cold embrace of the sleeve

Cold finishing becomes sustainable in a sleeve designed by Luxoro to clad an amaro bottle, a perfect synthesis between tradition and modernity.

Among the best-selling “spirits” in Italy, amari have been part the Italian food and wine culture since time immemorial, since herbal infusions were used as medicines to gradually turn into digestifs present on every dinner table. Presented on the occasion of the digital event “See.Click.Feel - Luxoronline 2020”, the packaging for amari proposed by Luxoro manages to blend, with technological savoir fair, the codes of a long-standing tradition with those of an original modernity, notably featuring respect for the environment.
Enthusiastically printed by the partner Multistampa Sr, the sleeve project is by the Art Director Stefano Torregrossa (O’nice Design).

“Tear me off and recycle me”. 
Thanks to a pre-punched vertical band, the “Tear me off and recycle”, the PET sleeve can be easily removed and separated from the glass, thus facilitating segregated collection. The sleeve wraps the bottle in a precious embrace,  closely following its shapes catching the eye and the imagination of the consumer: leaves and flowers hark back to the alchemical origin of the amari, and the colors celebrate the natural soul of the product.

The cold finishing, in this case, has been used in different ways, taking advantage of both the transparency of the sleeve itself and the main feature of the cold transfer, which enables perfect overprinting, thus making the overlying color brighter.

Interesting then the fact that you can freely play both with colors and with metallization. One can notice the different stages in which Luxoro ventured, where the cold silver is diluted in the shades of the four-color process: some small graphic elements reflect the various shades of the effect which, in some points and thanks to the overprinting, takes on different tones of intense color and brilliant and homogeneous metallization.

The cold printing products - excellence of the  Kurz range, of which Luxoro is distributor in Italy - have a versatile quality and stand out for their high covering power and the perfect definition of even the smallest details.
In the case of the sleeves made for the amaro bottle, these characteristics are evident in the graphics of the leaflets and in their veins, whose extreme brilliance can be admired on full backgrounds.

An added value, in terms of performance and technique, of the cold effects line is immediate drying, which allows you to use the printout immediately after production, even when the substrates and inks change. Last, but not least we have  the cold silver used for the sleeve finishing: perfectly recyclable, it does not in any way affect the substrate on which it is printed, complies with all European and international safety standards and is produced as “zero impact”.