Paper and finish for a dream
The basic pleasure of elegance and excellence: Sappi Fine Paper Europe and the German group Achilles (finishing) work together to make something that stirs the heart. What results is “animi” by Julia John, a young perfumer who has managed to make reality out of an idea originally conceived in kindergarten.
A few drops of Chanel N°5 were all it took to set the wheels of destiny in motion; perseverance in pursuing a childhood dream did the rest. Julia John has created a totally unique fragrance, called “animi”, with which she has succeeded in creating a marketable product as an outsider to the ever complex perfume industry. She has accomplished this working all on her own initiative, without the support of a large cosmetics company and its marketing resources.
Julia John grew up in Stuttgart and studied business and information-communications technology. She started her career as a perfumer when she began learning the closely-guarded secrets of the perfumer's trade in Grasse, Southern France. She then had the good fortune of meeting Lars Scheidweiler, business manager SBB Cartonboard of Sappi. Excited by the story of this young woman and her dream to go for broke and launch her own fragrance, called “animi”, into the marketplace, the manager took up her cause and convinced Sappi to develop the perfume’s packaging, involving Achilles Papierveredelung Celle GmbH for the finish.
Sappi thus supplied Algro Design® Duo, SBB’s high quality paperboard, for the bottle’s packaging and for the sample vial cards, while Achilles contributed with its knowhow in luxury finish, capable of bestowing on the packaging the appeal necessary to create a successful product.
The spirit of “animi” in a cartonboard
«The creation of my first fragrance was like composing a symphony» relates Julia John, and such a unique creation requires an unmistakable name: “animi” from the Latin for “soul”, “spirit”. The scent, produced in France, was previously only available for purchase via her website, but is now marketed in selected perfumeries and boutiques in her home town of Stuttgart (soon it will also be available in London and Dubai).
animi is available in two variations: the exclusive perfume and the slightly lighter eau de parfum. The glass bottle has a minimalist shape, and the closure is based on a crown design.
The bottle comes with a simple label versus a direct glass print. In the packaging design, Julia envisioned a unique look which makes her perfumes stand out with its elegant design. The luxury boxes for both perfume types are similar, yet each has its own distinctive look, which plays on color contrast: the eau de parfum comes in white packaging, and the perfume packaging is in black. The sample vial card design is also black (with a subtle background image).
Black and white: enduring elegance
For Julia John, the interplay between black and white is the very essence of elegance. To create the perfume box, the Algro Design cartonboard was printed in black, with knock-out animi brand name lettering, showing off the original high white Algro Design surface design. A scratch-proof protective Achilles special matt brand film was then applied, and the lettering was finished in white UV gloss screen printing to emphasize the matt surface and underscore the high quality of the product. Julia saw the black matt laminated perfume packaging as a particularly distinguishing feature on the shop shelf: «There are virtually no matt black perfume cartons for women on the market», she points out.
For the white eau de parfum box, Algro Design in its original white form was printed with black lettering. Once again, the matt film from Achilles was applied. The lettering and the animi logo were emphasized with black gloss print. The reverse side of the carton for the inside of the box was also printed in black. Finally, the vial card featured white knock-out lettering on a black card. This is clear and easy to read thanks to the high brilliance of Algro Design.
Algro Design: when the carton is key
Selected for the packaging and sample vial cards for the “animi” scent, Algro Design is one of the most popular coated paperboards on the market, and is often identified as the ideal carrier for high quality, premium and luxury packaging: both Algro Design (coated on one side) and Algro Design Duo (coated symmetrically on both sides) are living proof of Sappi’s significant expertise in manufacturing high quality materials that guarantee excellent printability and virtually endless finishing and converting options. Algro Design impresses with its bright white surface, a very high level of UV light resistance and a silky soft surface. The high quality of the paperboards, their look and feel, and in particular the bright white coating, highlight clearer images in the printing and ensure increased contrast, while at the same time giving the impression of more space. This has an exceptionally positive effect on the consumer's perception because it provides a visible representation of the quality of the brand.
High quality coated cartonboard Algro Design by Sappi: characteristics
- maximum quality repeatability for all types of printing, finishing, processing and packaging types;
- high elasticity and excellent modeling for production of creative packagings;
- exceptional embossing properties;
- clearer printed images and high contrast;
- appealing look and feel;
- certified for direct contact with sensitive products (relatively flavorless and odorless).
