Packaging on Demand: new challenges for end of line

Apr 25, 2012

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PRB SpA, leading developers of flexible solutions for secondary packaging, launches a complete packaging of new applications, destined to satisfy the most recent market trend, the so-called “packaging on demand”.

The secondary packaging market is indeed shifting its focus: the original concept of support used to protect the package from possible damages during transport and handling is evolving towards promotion of a system capable of giving maximum visibility to the product on the shelf, highlighting its various special features. In this context, the role of design packaging has not changed: it needs to capture the attention of customers while they shop, skim a magazine or navigate a website, aiming to distinguish a product from many other similar ones (as happens especially in the food sector).
It is from this perspective that, together with some multinational customers, PRB SpA has developed a series of new applications for following new marketing trends, paying due attention to the confectionery and food sectors.
The flexibility of PRB solutions, combined with its years of experience developing new applications and careful consideration of fast-traveling tips such as sustainability, has made the Castel Guelfo company a preferred partner.
The range of PRB machines and solutions dedicated to shelf ready applications, which privilege the product’s visual impact, is thus being enhanced with a series of accessories and solutions destined to complete the packaging, guaranteeing greater transportability at optimal costs while preserving the image and quality of the product contained. The lines created by PRB, operating in the facilities of the most important multinationals and major producers of candies, chewing gum and chocolate – are the result of research for technical solutions capable of optimizing flexibility and responding to the most diverse demands of trend setters.