Authentication label for A2 milk
A Swiss food testing company SwissDeCode has launched the A2 INSIDE Label, which is intended to help end user to identify the efforts of dairy producers in guaranteeing authentic A2 milk products.
The label will be used by companies who analyze their herds and milk batches with the rapid DNA tests from the company. These are rapid, on-site DNA tests for A2 cows and A2 milk available to both farmers and dairy processors.
Customers who purchase and conduct the Tests can apply to receive exclusive access to the new label. Batches of milk that tested negative for the presence of the A1 beta-casein can bear the A2 INSIDE Label.
When scanned, this code leads the consumer to a dedicated website explaining the concept of A2 milk and the testing process.
In addition, SwissDeCode will coordinate promotional campaigns with the members of the program, so they can demonstrate their commitment to providing authentic products, increasing credibility, trust and brand recognition.
