Best Packaging 2017: the finalists
Anniversary number 60 for the Italian Packaging Oscar. The finalists of the contest and the initiatives scheduled during the Milan Fuorisalone, fielded by the Istituto Italiano Imballaggio to promote creativity and scientific knowledge of an industry that is top internationally.
To celebrate the 60 years of the Italian Packaging Oscar, the contest organized by the Istituto Italiano Imballaggio that awards the Best Packaging, the eclectic artist Roxy in the Box will create three original works, drawn from a reflection that came to her in 2004 with the Kitakkat show, featuring important historical national brand logos.
During the Milan Design Week, there will hence be an encounter on the theme of reality and the artistic transfiguration of packaging, created to preserve, protect and communicate, that has become a cult object for pop art. Showcased by Barbara Frigerio Contemporary Art, in the heart of the Brera Design District, innovation in design, materials and functions of packaging that accompanies everyday life meet up with the reinterpretations of the Neapolitan pop artist, who reads packaging as a powerful communication tool and popular form of artistic education and dissemination. The place of origin is the supermarket, which is perceived by Roxy as a place of repeatability, the place par excellence which combines some of the most significant themes in her artistic approach and style: pop art, the logo, packaging.
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Alongside the finalists of the Oscar of the packaging, the works of Roxy in the Box will be on display 4 to 9 April, from 16.30 to 20.30, in via dell’Orso 12, Milan. The occasion will also be accompanied by the street food of Chef Fabrizio Sansoni and the cocktails of mixologist Enrico Contro Frog, starting from 17.30. The awards ceremony is scheduled later, in the afternoon of May 16, in conjunction with the General Assembly of the Istituto Italiano Imballaggio.  |
Behind the Oscar 2017. This year, the contest is organized in cooperation with the Polytechnic of Milan’s School of Design, with the sponsorship of Conai for the special category Environment - Think Future, and Ipack-Ima 2018 for the special category Technology. This edition’s theme is Quality Design, so the jury’s assessments have hinged on the packaging’s design quality, which has been be judged according to the balance and harmony of communicational, structural and functional elements, with particular attention to the target/user. Innovations to graphics and communication capable of expressing and strengthening a brand or product identity, and the values associated with it, have been considered, but also the packaging’s performance in terms of accessibility and inclusiveness criteria, from the perspective of reaching a wider spectrum of users.
Let’s find out the finalists.
- Bustarame
- Ecopalber
- FriNi Proget
- Drip Pack
- Hybrid Cup
- Puzzle Pack
- RiAltoTM
- Econtray
- Libra
- Happy Day Containers
- Vanini Pralines Box
- Embossed NUTELLA® Jar
- Silos
- Hs Plus
- Corneless
- Cryovac® Darfresh® Range
- Smile Hybra
- Rapida
- Beer 32 Braille
1) Bustarame
Adercarta Srl
In cooperation with Metalpack Srl
http://www.adercarta.it
http://www.metalpack.it
What it is
Freshness saving pouch, 100% recyclable, with a high light barrier and anti-bacterial capacity, for packaging fresh delicatessen products such as cold cut meats and cheeses, for use in the general retail and food industry.
What it is for
It responds to market demands regarding recyclability and food safety, it can in fact reduce the presence of bacteria by 99%.
Materials and technology
99% FSC certified paper and 0.2% copper applied by sublimation and subsequent deposition.
Sustainability
Grade A recyclability as paper waste.
Image and design
Innovatory coppered metal base with all surfaces of the pouch printable with waterbased inks.
2) Ecopalber
Berardi Imballaggi
http://imballaggiberardi.it
Berardi Imballaggi
http://imballaggiberardi.it
What it is
Bin suitable for handling foodstuffs.
What it is for
It improves logistics thanks to its light tare and collapsible walls.
Materials and technology
Built with 100% OSB regenerated poplar panels with the aid of 30% polypropylene charged elements, assembled using 18 stainless steel screws, that facilitate eventual repair or replacement of the plastic elements.
Sustainability
It reduces volume by 75%, and is reusable and returnable.
Image and design
Available with base measuring 1000x1200, 800x1200, 800x800. It comes with a cardboard cover. Base personalisable on request.
3) FriNi Proget
Bruni Glass SpA
http://www.bruniglass.com
What it is
Independent system of stackable jars with airtight seal that are connected together by a closure system that uses the base of the upper container as the lid of the lower one.
What it is for
It responds to marketing needs: it makes the product recognisable, making it unique among those of the same category, and allows the product to stand out on the sales line.
Materials and technology
It is modular, it comprises two or more glass containers: bottle+jar or jar+jar. It can contain liquids and products of different consistencies.
Sustainability
Recyclable, but also reusable by the consumer after first use.
Image and design*
Its particular design, simple style and its traditional, reassuring and solid appearance make it immediately recognisable on the sales line.
* The designer - Karl Raupach, student - payed a tribute to Nickolai Fritzner, the German businessman, founder of one of the first factories for producing airtightclosures.
4) Drip Pack
Di Mauro Officine Grafiche SpA
http://www.dimauroflexiblepackaging.it
What it is
Stand-up of flexible material for food products containing liquids or in granular form.
What it is for
Designed to facilitate the consumer, without the use of cutting tools, in draining the preserving liquid in food products and to easily pour powders.
Materials and technology
The lamination is achieved with adhesives. The pre-cutting is made by laser that only scores the top layer of the laminate, leaving the sealing layer intact, thus ensuring the airtightness of the pack.
Image and design
The system is based on a double pre-cut: in opening the first cut the pouch remains closed, with the exception of a “drainage channel” at the centre, through which the fluid can be easily drained by turning the pack upside down. The solid part cannot exit in that it is larger than the channel, the size of which can be modulated according to the product contained. Gravure printed.
5) Hybrid Cup
Flo SpA
http://www.flo.eu
What it is
An automatic beaker especially conceived for vending.
What it is for
It reduces the environmental impact in terms of CO2 emissions into the atmosphere compared to traditional polystyrene vending beakers.
Materials and technology
Virgin PS combined with a mix of natural mineral salts.
Sustainability
100% recyclable. Compared to the the most common 165L beaker with the same capacity on the Italian vending market, Hybrid cup reduces CO2 emission by 40%, corresponding to:
- 6,2 g of CO2 for a single beaker
- 14,7 t of CO2 for a truck of 33 pallets
Image and design
The new beaker design guarantees a perfect functioning in automatic vending machines despite a 13% weight reduction. Compared to the traditional beaker, the shape is more conical, allowing speedy separation, and the horizontal veins on the body give the structure rigidity. The embossing in the grip area and the more ergonomic oval shape increase the comfortability of use..
6) Puzzle Pack
Goglio Spa
http://www.goglio.it
What it is
A kit of 9 cubic packs arranged in 3 rows, each with personalisable print. Each single pack can come with easy open, and enables periodic consumption, thanks to the sticker which enables reclosing.
The proposed solution applies to various market sectors, for containing products that are solid, in powder form, or in pieces.
What it is for
The classic container becomes a marketing tool, a unique collector’s object. Created to stand out on the sales line, it offers multiple opportunities for communication.
Materials and technology
The solution presented can be achieved with any type of material, from the lightest and most simple to the most complex, depending on the characteristics and demands of the product contained.
Sustainability
Thanks to the use of digital printing the production process is simplified, because the cylinder engraving phase associated with gravure printing is no longer necessary. What is more the set-up and print start-up phase is a lot quicker and free of production waste.
Image and design
The 9 packs of the kit are set side-by-side and combine together: the result can be a picture, a snapshot, or specific messages. What is more each pack, rotating on itself, can form other images or messages. Digital printing is used, so that different images or information can be applied to each pack, making the product unique and unrepeatable.
7) RiAltoTM
Grifal SpA
http://www.grifal.it
What it is
A line of secondary containers with rigid but flexible walls, offering a high shock absorption capacity comparable to plastic containers. The containers can be in different shapes and sizes depending on the base chosen.
Suitable for various markets: from food & beverage to clothing to jewellery.
What it is for
The line of riAltoTM containers features a environmentally friendly alternative, offering a unique image with strong appeal compared to traditional plastic presentation packaging.
Materials and technology
cArtùTM is a new corrugated cardboard. The innovative shape of its “extra high corrugate” makes it super light and shock absorbing.
It is in fact the only packaging and presentation product that has a considerably thick gauge, is transversely rigid but flexible longitudinally.
Sustainability
Made 100% in recycled, recyclable paper, it uses 40% less raw material compared to a traditional corrugated cardboard container. The containers in this line are all collapsible in order to optimize logistics management and reduce costs - including environmental costs - incurred due to transport.
Image and design
The cArtùTM “extra-high” corrugate, with its architectural arch shape, offers a particularly striking appeal.
The base can be circle-, oval- or regular or irregular polygon shaped.
The riAltoTM range is made with colored paperboard and can be printed over its entire surface.
8) Econtray
International Paper Italia Srl
http://www.internationalpaper.com/
What it is
Transport packaging, made with materials suitable for direct food contact, which enables the elimination of the primary packaging.
What it is for
Designed to improve the efficiency of the logistics handling of poultry.
Materials and technology
It comprises a new combination of corrugates: EC instead of BC and a composition of paperboards in virgin fibres, originating from responsible forest husbandry.
Sustainability
Its downgauging enables optimisation of storage in meat production warehouses and greater internal handling speed thanks to the greater pallet loadbearing. With the same external dimensions, it provides a greater interior volume and a smaller tare, which results in greater quantities of food transported.
Image and design
The use of the external microcorrugate enables high-quality graphic printing.
9) Libra
IPI Srl
http://www.ipi-srl.com
What is it
Aseptic carton packaging in high quality multilayer material, ideal for liquid products such as fruit juice, milk and dairy products, wine, non-carbonated drinks and tomato.
What it is for
Libra aseptic carton pack maintaining the nutritional values, quality and taste over time as well as protecting from exposure to contaminants.
The storage period (shelf life) depends on the type of product and, in some cases, it may be over 12 months. No refrigeration is needed.
Materials and technology
The multilayer structure is specifically designed to guarantee a protective barrier for the filled products, structural integrity of the package and excellent sealing properties. Main layer are paper, PE, aluminum.The pack is produced by IPI aseptic filling machines that form, fill and seal the packages in one continuous process in a sterile environment.
Sustainability
The multilayer is main composed by paper (over 70%) certified FSC or PEFC, a natural renewable resource provided by suppliers who manage their paper mills and forests to the highest environmental standards.
Image and design
“Libra” is inspired from the curved lines of jug, containers born in ancient and used for the storage of liquids.
The high ergonomics of the new pack, allows an easy and solid grip from one side while on the opposite side the beak shaped is good for smooth pouring of liquid and a complete emptying of the brick.
10) Happy Day Containers
Laminazione Sottile SpA in collaborazione con Contital SpA
http://www.laminazionesottile.com
http://www.contital.com
What it is
A series of rigid circular containers in aluminium, with excellent non-stick properties due to smooth walls and to an imperceptible layer of food-grade lubricant, with the addition of a non-stick food substance of plant origin. The food, once cooked, separates easily from the container, maintaining a perfect appearance.
What it is for
Designed to meet the needs of industrial pastry and baked goods producers, Happy Day is also perfect for small confectioners, takeaways and consumers.
It enables food to be cooked in an optimal manner and turned it out perfectly; the container design adds aesthetic appeal to the product presented.
Materials and technology
The containers are made with a patented aluminium cold pressing technique. The process is much more efficient, rapid and hygienic than turning. It also enables better performances with a reduced weight and lesser environmental impact.
Sustainability
The containers are reusable and recyclable and help reduce food waste, making portioning and dishing out easier.
Image and design
The press moulding allows for lighter containers with smooth walls of uniform thickness that ensure an even cooking.
They can be supplied plain or lacquered externally with a heat resistant varnish. The manufacturer’s logo can be coined on the base of the dish.
11) Vanini Pralines Box
Litocartotecnica Ival
http://www.ival.it
What it is
Range of high-end boxes for extra virgin olive oil and fruit flavoured mousse pralines.
What it is for
Premium packaging with high aesthetic appeal.
Materials and technology
Mixed FSC cardboard, 100% cellulose Stora Enso
Material Enso coat 300 gr
Sustainability
Cardboard from sustainable forests, iso 9000, 14001, 18001, 15593 certifications. Mono material, recyclable.
Image and design
Die consisting of 2 containers + 2 interior raised edges + 2 internal cases.
Inner container: 4-color print + acrylic varnish + matte finish lamination
Outer box strip: Printed in 6 colors + matte acrylic varnish+ a matte gold hot embossed and UV varnish screen printed on mixed FSC paperboard. Relief (single pass) with Vanini wording on the front of box.
12) Embossed NUTELLA® Jar
MrSmith Studio for Ferrero SpA
http://www.mrsmith.it
http://www.ferrero.com
What it is
Nutella jar reusable for preserves and other domestic uses.
What it is for
The embossed NUTELLA® jar has been designed to allow re-use once the chocolate spread inside has been finished.
Materials and technology
This jar has been made in calcium-sodium glass pressmoulded using IS technology, a technique that allows the die-blowing of the glass into openable molds, offering high productivity and industrial volumes.
Sustainability
Without losing the iconic shape of the NUTELLA® jar, a new format suitable for re-use for preservation has been designed, with significant benefits in terms of the system’s ecological sustainability.
Image and design
Size (11 x 9.4 x 12.6 h cm) and the shape of the mouth of the jar has been calibrated to allow the use of standard Bormioli Rocco food preserve capsule lids.
On the front, a raised glass imprint shows the logo with the company’s traditional image while the glass has been specially treated to withstand the thermal shock of pasteurization.
Like all Ferrero products, this project is covered by a patent.
13) Silos
MrSmith Studio per Ferrero SpA
http://www.mrsmith.it
http://www.ferrero.com
What it is
Silos is the new NUTELLA® glass container.
What it is for
Designed to update the image of the well-known hazelnut and cocoa spread. The main objective is to highlight the totally Italian identity of this global excellence via the packaging.
Materials and technology
This collection is made in pressed calcium-sodium glass.
Sustainability
100% recyclable, but the project has the objective of encouraging re-use, once the cream spread has been consumed.
The production and distribution in large numbers and, in particular, the reduced weight compared to previous versions, the result of a careful ergonomic evaluation, of the material and the production, enable a considerable saving of material and a lower environmental impact.
Image and design
A system of clear or mass-colored glasses also completed by a pitcher.
dimensions: 7.4 x 8.7 (H) cm.
Like all Ferrero products, this project is covered by a patent.
14) Hs Plus
Polykeg Srl
http://www.polykeg.it
What it is
PET disposable barrel dispensing systems characterized by high light /CO2/O2, barrier, a high pressure resistance and easily stackable-storable; suitable for a great range of carbonated and non carbonated beverages.
What it is for
It is compatible with most dispensing systems and its stackability-storability improves logistics. Also, by eliminating transportation costs for the return of empties, washing or reconditioning (since the container needn’t be recovered after use), management costs and time for the professional user are optimised.
Materials and technology
Made in plastic, mainly in PET; produced in stretch-blowmoulding technology.
Sustainability
The keg is lighter than those produced in steel/aluminium, it is supplied blown, clean and free of oxygen and can be easily shipped around the world.
It is disposable and recyclable. Environmental costs for returning and washing are eliminated.
Image and design
The keg comes in four different sizes of 16, 20, 24 and 30 l and with five valves, which allow compatibility with most of the existing dispensing systems. It is also produced in five different colors and in two versions: standard with dip tube or bag.
The carious components of the bottle, top and base can be personalised.
15) Corneless
Antonio Sada & Figli - Gruppo Sada
http://www.packagingevolution.it
What it is
Corrugated cardboard tray suitable for food and non food. Sturdy and offering excellent performance in terms of stability and strength.
What it is for
It responds to market needs to maximize the tray surface without impinging on its sturdiness.
Materials and technology
Corrugated cardboard: The tray is suitable for automatic packaging lines, not having elements that cause contact, nor sharp corners.
Sustainability
Single-material, recyclable. While offering the same format, the tray enables considerable saving of raw material against conventional trays.
Image and design
The tooth created is formed from two layers of cardboard that confer great strength and stability during storage and handling. The tray remains stable when stacked, even in extreme conditions. The large opening gives advantages both in terms of display and in that of air circulation.
It is the company’s first patent. It is printable in both flexo and offset.
16) Cryovac® Darfresh® Range
Sealed Air Srl
http://www.sealedair.com
What it is
Vacuum skin pack made with two materials that wrap the product like a second skin. Suitable for industrial and consumer units of red meat, processed and smoked meats, fish products, cuts of poultry meat, dairy products and ready meals, both frozen and fresh.
What it is for
The Darfresh range is able to significantly extend food preservation, maintaining the nutritional properties.
In addition, when combined with HPP (High Pressure Processing), Darfresh allows a further extension of food shelf life, reducing the presence of bacteria.
Materials and technology
The upper and lower materials are sealed around the profile of the product, without distorting the shape, to create an airtight and hygienic packaging.
The Darfresh system is available in the rollstock version, where the bottom material is thermoformed from the roll and in the Darfresh® on tray version the bottom material is constituted by trays.
Sustainability
Darfresh is a sustainable product thanks to the 50% reduction in packaging volume compared to other systems, with consequent rationalization of display space, storage and transport. The optimised volume leads to a reduction of space taken up on retail point sales shelves, leading to a reduction in electricity costs of 40%; and the increase in the number of transported packs, per cubic meter, with a relative 40% reduction in transport and consequent reduction of CO2 emissions into the atmosphere.
In addition, the prolonged storage of the product with this packaging system reduces food waste, increasing the sustainability of the pack.
Image and design
Enhanced appeal to the consumer due to the effect of three-dimensional product given by the skin pack. The pack can be made in different shapes, colors and materials, offering excellent personalised print possibilities for immediate brand identification.
17) Smile Hybra
Smilesys Srl collaboration with Besana SpA and Bioplast Srl
http://www.smilesys.it
http://www.bioplast.it
http://www.besanaworld.com
What it is
Multipack tray for snacks and aperitifs, in which a peelable, resealable film replaces the traditional closure top with label + cover.
What it is for
It Improves the service to the consumer, offering the chance to only partially open and reclose the pack, should the product not be finished. It reduces the final volume of packaging, with positive effects on transport and storage costs.
Materials and technology
100% recyclable PET. It works perfectly on all top systems for thermoformed and preformed trays.
Sustainability
More than 80% savings in raw materials, eliminating the plastic cover and reducing the pack volume as well as CO2 emissions against the resealable packs with lid currently on the market. The selective opening and reclosability of the pack help limit food waste.
Image and design
The perfect adhesive seal enables pack resealing, maintaining graphics and the info intact for the entire period of use. Each separate tray compartment can be opened and closed several tens of times.
Smile Hybra is currently the only top film in the world that is resealable without a sticker, and can be provided, thanks to special micro notches, with a security seal integrated between the layers.
18) Rapida
Taplast Spa
http://www.taplast.com
What it is
Pump with resealable spout to meet the requirements of the packs sold via e-commerce like Amazon.
What it is for
It responds to new market and e-commerce needs. The double closure system meets the packaging sealing requirements demanded by major dealers. Its compact volume prevents breakage and accidental triggering, without the need for additional protective packaging.
Materials and technology
All components except the dip tube are in PE, the sphere in POM and steel spring is in PP or PE, with injection moulding done inhouse on Taplast premises.
Sustainability
The double-closure of the pump nozzle made for Amazon customers avoids waste of material due to accidental breakage and allows for the elimination of the shrinkfilm. The design is minimalist to achieve the functionality and performance required.
Image and design
The dispenser design makes it suitable for all types of flacons/bottles. The pump type with which it will be launched delivers a dose of 1.5 ml. It has locking clip to prevent accidental triggering of the pump, the opening of the spout and the 90° rotation to the dispensing position, something the consumer is intuitively accustomed to. A tamper evident seal can be added if required.
In terms of image, with a play on three colors, the pump enhances brand recognition and functionality thanks to its self-explanatory design.
The design is by the Brain&Work team, Taplast’s R&D division.
19) Beer 32 Braille
Verallia SpA in collaboration with 32 via Dei Birrai Srl
What it is
Bottle for 32 via dei Birrai brand beer with braille relief.
What it is for
To facilitate access to the product to a potential market of more than 72,000 blind and almost 60,000 Visually impaired users on the Italian market.
Materials and technology
Red brown recycled glass.
Sustainability
Up to 90% use of cullet
Image and design
The red brown bottle maintains the classic beer bottle style, with the writing “Beer” directly embossed on the glass in braille across the shoulder, making the bottle immediately accessible and recognizable to everyone merely by touch.
