Dispensers for unique experiences

What  experience should the luxury packaging of a beauty cream offer? Westrock turned the question directly to the consumers, in a survey based on a series of sensory tests to determine what visual and tactile aspects best enhance a premium pack.

This has led to th e creation of Aria® Luxe, the new luxury Westrock pump for skin-care bottles that, satisfying the preferences expressed by respondents, improves the perception of the product thanks to the shiny metallic finish, the ergonomic shape of the dispenser (the head has a recess for the finger) and a locking mechanism that facilitates transportation.