Secrets to be discovered
With “The Secret Box of packaging” Special Edition - created by the packaging designer Sonia Pedrazzini and presented at Luxe Pack. the Fedrigoni Group has collected together details, inspirations, but also full scale paper&board packaging creations designed by Fedrigoni and Arconvert for the cosmetics and high-end sector, in search of new and surprising solutions capable of interpreting the values of exclusivity and refinement of the products.
The collection comes in a deluxe casket complete with a coordinated shopping bag, containing not only various types of paper but true and proper solutions for luxury products contained in five packages for perfumes, lip balms, jewels, soap bars and tags.
The Art Deco style of the box is highlighted by the palette of shades of pink, from the brightest nuances of Ispira Rosa Fuchsia to the more neutral shades of Sirio Nude Denim, embellished by inserts in the new Imitlin Fiandra Bordeaux alongside the new Sirio Pearl Sage and the vivacity of Splendorlux Metal Rame. The packaging items contained in the box made using different types of paper are also accompanied by technical indications that provide guidelines for the setting and implementing of technical-converting projects, complete with information about the papers and suggestions and cautions for obtaining the best results.
The packaging proposal for jewellery is all the more sophisticated thanks to the addition of a self-adhesive label printed on a material that Arconvert has developed to counteract counterfeiting phenomena and thereby ensure brand protection.