SunColorBox: Ensuring Color Consistency

Implemented in more than 200 production sites worldwide, SunColorBox by Sun Chemical is an exclusive set of tools and services that enables consistent and accurate digital color communication throughout the entire packaging supply chain, with all the printing technologies and on any substrate.

A critical component of brand strategy, color is essential to brand recognition. At one level it helps consumers find their favorite products on the supermarket’s crowded shelves; at another, it is an intrinsic part of the brand’s “personality,” telling us what the brand stands for and what we can expect from it.

In response to the needs of brand owners, Sun Chemical offers SunColorBox,  a set of applications and services, suitable for all printing technologies (such as flexo, rotocalco e offset - printing spot color, CMYK, or extended color gamut) that aim at supporting packaging printers and converters produce brand colors consistently, anywhere in the world, within a fully optimized digital process, with the support of an unrivaled local network, composed by hundreds of color specialists, more than 20 regional color centers, located all over the world.

Since 2014, Sun Chemical has been implementing the solution at at the production sites of over 200 customers around the world.
As well as reinforcing the effectiveness and the recognizability of the brand, SunColorBox, according to a recent estimate, has guaranteed substantial savings for customers: savings in press make-ready time (25%-30%), savings from right first time on press (10%-40%), reduction in ink returns usage (20%-70%), reduction in substrate waste (30%-40%), color palette reduction (30%-80%).

A scalable and modular platform
SunColorBox offers a broad range of tools/services organized in independent packages, which uses can choose from and mix according to specific needs:
• SunConsulting: The deployment of a site assessment and full color audit.
• SunDigiProof: Color-accurate inkjet swatches printed onsite and on demand.
• SunDigiGuide: A digitally printed book of an individual customer’s production colors.
• SunMatch: A color-matching and color-validating software platform.
• SunColorQC: A color quality control software platform.
• Hardware and Software: The SunColorBox procurement service.
• myColorCloud: A cloud-based repository for customers’ spot color libraries.
• PantoneLIVE™: A cloud-based architecture enabling digital specification and communication of Pantone standards to all stakeholders in the global supply chain.
• SunCMYK: A service that helps printers and converters achieve the ISO 12647 Standard for process colors.
• SunECG: A solution for customers using expanded color gamut printing.