Campari acquires interest in Tannic

Campari Group has acquired a 49% stake in Tannic, Italy’s leading platform for the online sale of wines and premium spirits, with the option to increase its interest to 100% in 2025.

This strategic operation is part of the beverage giant’s long-term digital transformation journey, which has been accelerated following the lockdown. As Campari Group’s CEO Bob Kunze-Concewitz explains: “E-commerce is an already growing channel but is set to become even more strategic following the likely long-lasting changing consumer behaviours due to the COVID-19 emergency.”

This assessment is confirmed by the surge in Tannico’s sales during the lockdown period, which in certain weeks saw orders double compared to the same period in 2019, a year that closed with revenues of €20.6 million. Founded in 2013, Tannic specialises in online sales of wines and premium spirits (Campari’s main area of business), with a market share of over 30% in Italy. Since 2017, it has expanded its footprint to more than 20 markets, including USA, Germany, UK, and France.