Latteria Soresina adopts new brand image

Latteria Soresina has completed a major project to redesign its corporate identity, including the packaging of all its product lines.

“This process of growth and renewal is focused on consumers and aims to convey our corporate values, namely product quality, tradition and craftsmanship, our links to the local area, animal welfare, certified checks and a commitment towards a more sustainable future,” said Chairman Tiziano Fusar Poli. “The restyling operation will make all our packaging more distinctive and easily recognisable to consumers, resulting in greater perceived value on the shelf.”

The new Latteria Soresina packs bring together tradition and a forward-looking vision for improved brand communication. The new packaging will feature immediately recognisable icons along with clear, useful and easy-to-read information for consumers.

Over the coming months, the new brand image will be deployed across a wide range of media, including digital channels, trade journals, newspapers and magazines aimed at the general public, digital PR, social media and thematic websites and portals, and will pave the way for the brand’s return to TV, already planned for the end of the year.