Mascara behind the scenes
A packaging must always come to terms with the product it contains, especially in the field of cosmetics. But what is hidden behind a simple “blink of an eye”? Answers from Renato Ancorotti, president of Ancorotti Group, an R&D leader that creates makeup and skincare products for the most important international brands.
What successes have you had in the world of cosmetics?
I began in makeup production in 1984 when I founded Gamma Croma.
In the beginning things were adventurous and intense, the experiences of a tiny business of three people.
In 2008, when I sold off my shares, we were 350, and the company had become the world’s number two player. A year later I came back to the sector, founding Ancorotti Cosmetics with my daughter Enrica. Unlike Gamma Croma, which produced a little of everything in the way of makeup products, we decided to specialize in mascara, which is absolutely the most difficult makeup product because it combines a brush, packaging and formula that must be perfectly balanced. The formula, in particular, is extremely delicate in this case, and without optimal conditions it can easily lose its necessary properties.
