Berlin Packaging expands its packaging offering for Spirits, where classic shapes meet bolder lines, and illustrates the method it uses with customers to enhance their products, their story and their specific characteristics
Berlin Packaging, the world's largest Hybrid Packaging Supplier® specialising in the supply of glass, plastic and metal packaging and closures, announced at Luxe Pack Monaco the expansion of its spirits packaging range, focused on originality and emotion. Alongside forms of classic inspiration but with contemporary details, such as for the TINA and CÔME carafes, the company also offers unusual lines designed for whisky producers looking for alternative and innovative solutions, such as BEBEL and CLEEF. In this extension of the range, there are also refined conical formes of NORAH and HARON, and shapes that emphasise creativity and craftsmanship in designing ideas with a strong visual impact of OTTO bottle.
Joint approach to innovation
Reaffirming its identity as an 360° one-stop shop for spirits packaging Berlin Packaging explains its distinctive creative approach making use of specific elements such as market intelligence, design thinking and end market logic, besides the support of Studio One Eleven, the company's innovation engine, which seamlessly fuses the attributes of a design agency with the precision of a manufacturer to breathe life into groundbreaking products.
Where Studio One Eleven plays a pivotal role, alongside input from sales, marketing, and other industry experts to ensure that the packaging is aligned with the dynamics of the reference market, creating a complete value proposal. Each project always focuses on the spirits product, enhancing the brand identity together with the history and special characteristics of the spirits. This is underlined by the new “Packaging your story” communication campaign, in which the uniqueness of the offerings is enhanced by telling both the packaging genesis and, above all, the products are protagonists, together with the head and heart of the supply chain.