Testimonies of value: Auroflex

Luxury labels resistant over time, to be purchased also online

For Auroflex, the company specialised for over fifty years in the printing of self-adhesive labels on reels, the luxury market accounts for around 80% of turnover.

The company based in Alcamo (TP), founded by the brothers Alberto and Francesco Butera in the 1970s, is today led by the second generation - Giuseppe, Katia, Fabio and Francesca Butera – and produces labels for the wine & spirits, food, beer, home care and beauty & personal care sectors, exporting them throughout the world.

Whether concerning wine, oil, preserves, spirits, cosmetics or home care products, the labels are produced using the best media and finishing techniques. Whether natural papers – all strictly FSC - or sensorial surfaces, or transparent media (the “no-label look”) that make it possible to see the nuances of the product, the objective is to make the label attractive and at the same time resistant over time.

The use of specific materials and treatments for resistance to humidity and contact with water provides the label with maximum resistance without affecting aesthetic quality.

«In its long tradition, our company has been able to maintain its position as market leader thanks to the ability to innovate and adapt to market changes», affirms Fabio Butera, chairman of Auroflex. «In the last 18 month we have invested heavily in the digitalisation of business processes and in the implementation of new technologies to improve efficiency and productivity. Thanks to these initiatives, we count not only on maintaining our position as market leader, but also on fostering the establishment and growth of companies that today feel unable to allow themselves “luxury” labels but which they actually need for their product and reference market.»

«In its long tradition, our company has been able to maintain its position as market leader thanks to the ability to innovate and adapt to market changes», affirms Fabio Butera, chairman of Auroflex. «In the last 18 month we have invested heavily in the digitalisation of business processes and in the implementation of new technologies to improve efficiency and productivity. Thanks to these initiatives, we count not only on maintaining our position as market leader, but also on fostering the establishment and growth of companies that today feel unable to allow themselves “luxury” labels but which they actually need for their product and reference market. » «It’s the first time for us at Packaging Première», explains Claudia Fuschi, the company’s marketing & communication manager. «We have chosen to participate because it seemed to us the right occasion to discover new designers and explore with them topics related to new developments in the printing and ennoblement world. We are more than satisfied with the fair, as we have had many visits and interesting contacts, which we hope can transform into new opportunities for the future. Besides a number of products manufactured for our customers, we presented in our stand original designs conceived and printed by us. Among these, exclusively at Packaging Première, was “Save the world”, a design that recounts the increasingly urgent need to consider packaging from a sustainable point of view. Our designer, Clara Giglio, has developed a label with three overlapping paper layers - in the centre of which a perforated die has been applied – obtained from sugar cane, apple and grapes. The ennobling finishing was achieved thanks to hot printing and a relief illustrating the celestial vault.»

The luxury market is very important for Auroflex, to the extent that the company’s payoff is “we print luxury labels”.

«We are specialised in complex labels and in a single passage we ennoble them with various techniques: hot and cold printing, embossing and debossing, micro-engravings, Braille and cast gold, a three-dimensional effect created through screen printing in relief thanks to the use of a suitable foil. For micro print runs we use web digital printing with the possibility of personalising the labels or enriching them with small aesthetic details or sequential numbering. In addition, we laminate or overlay different materials to make the labels even more unique.»

A real new development for Auroflex is, finally, InsuperDesign, an e-commerce platform which integrates graphic and printing services with the use of advanced automation systems. It is a new online business model, which offers users the possibility of personalising luxury labels thanks to a very high-resolution 3D configurator, and purchasing them online, drastically reducing the times for graphic design and final production.

A specialised technical consultancy service, useable from remote, supports the user in the configuration process, suggesting the most appropriate papers and ennobling solutions for enhancing the product to be labelled, according to the initially set parameters. Once configuration has been completed, the user will have a highly realistic preview of the complete final packaging and the relative cost estimate, and will be able to proceed with their purchase online.