Davines SpA, [ Comfort Zone ] | Best Packaging 2025

Tranquillity™ Flower Blend

Product overview. A new version of the iconic [ comfort zone ] blend, Tranquillity™ Flower Blend is enriched with dried amaranth flowers, a symbol of strength and immortality. Composed of essential oils of cedarwood, sweet orange, rose, sandalwood, geranium and vetiver, it promotes well-being and relaxation through the principles of aromatherapy. Beyond its aesthetic appeal, the inclusion of flowers enhances the sensory experience and reinforces the connection to nature. Suitable for a broad audience, it comes in elegantly designed packaging featuring an accessible floral aesthetic, perfect for those seeking to recreate a spa-like experience at home, turning small everyday moments into rituals of relaxation and harmony.

Innovation. Developed as a limited edition of an already iconic product, the packaging has been designed to enhance its exclusivity. Every detail—from the choice of materials to shape, weight, and functionality—has been carefully considered to provide a unique sensory and user experience, making the packaging a strategic element of the product itself. What makes the packaging of this product truly unique is its innovative interference closure, which effectively maintains a vacuum seal. This feature ensures optimal protection of the contents, preserving freshness, quality and integrity over time. The absence of a delivery system enhances the user experience by allowing greater versatility in application, whether used in its pure form or mixed with body creams.

Materials used. The frosted glass bottle reflects the iconic geometry of the line, while the cap, embellished with a bracket detail, subtly references the brand's logo. The outer packaging, made of FSC-certified 100% recycled paper, combines refined aesthetics with environmental responsibility. Inspired by the product itself, it opens like a flower, revealing amaranth-coloured petals that evoke the flower featured in the blend.

Applied technologies and benefits. The neutral, frosted, unpainted glass primary packaging is produced using a proprietary mould with an exclusive design that conveys elegance and sophistication. The cap, featuring embossed square brackets, reinforces brand identity, while the interference closure—designed without a dispenser—allows the blend to be used on its own or mixed with body creams. Minimal PET labels make the packaging nearly mono-material. The secondary packaging, made of FSC-certified 100% recycled paper, opens like a flower, uniting concept, packaging, and formula in an elegant, minimalist design featuring grey tones.

The dispenser-free glass bottle adds to the sleek, sustainable aesthetic while preserving the product’s quality. It enables customised dosing and greater versatility of use, reducing the need for complex systems. Practical and intuitive, the product can also be used with a pipette, without the need for complex dispensing systems.

Environmental and consumer benefits. The primary glass packaging, free from varnishes and inks, qualifies as mono-material (with PET labels accounting for less than 5% of the total bottle weight). All components are easily separable, allowing each element to be disposed of in the appropriate recycling streams. The case is made from FSC-certified 100% recycled paper.

Communication advantages. The product was developed as an exclusive variant of an already successful best-seller, aimed at enhancing and boosting sales not only of the individual item but also of the entire Tranquillity™ line, the brand's most iconic and representative collection. The floral design of the packaging enhances its visual appeal, making it an ideal choice for gifting. The secondary packaging provides clear and useful information for the consumer, including the BCorp logo, Vegan certification and a QR code that directs to a dedicated landing page. There, consumers can discover how the packaging is recycled, learn more about the formulations and explore the eco-design principles that guide the brand.

In essence, Tranquillity™ Flower Blend is more than just a product; it's a sensory journey that perfectly embodies the values of [comfort zone] and the Davines Group, merging art, science and sustainability into one experience.