ICO SpA and ICO Lab | Best Packaging 2025

Bag-Box-Drawer x Sneakers

Product overview. Bag-Box-Drawer is a retail-use bag for the "sneaker world," which doubles as a dresser to keep the shoe collection in order. A double benefit for the brand: visibility and enhancement of the product, and expendability of the message. Indeed, as the claim coined by the company states, "Second life is an opportunity not a problem!".

Innovation. The heart of the project is the hybridization of two functions to achieve a direct functional benefit and an indirect green benefit with the use of established papermaking solutions, but in a highly innovative fashion.

Materials used. Micro flute corrugated cardboard with Kraft covers with high strength and excellent durability but at a low cost to allow the unit cost to be sustainable in commercial terms as well.

Applied technologies and benefits. It is a very simple papermaking die cut, the added value of which depends on the purely "marketing-oriented" use of the variable-data printing of the HP C550 single pass. The multiplicity of graphic subjects enhances customization and makes each brand project unique. Having long since developed second-life solutions in the packaging world and being surrounded by many mock-ups, all it took was to add tear-off handles to one of them and it was done. In addition, there are many accounts of innovative but often expensive solutions that cannot be replicated in high runs in the "bags" arena. This project aims to be available in many market segments (food, fashion, HBC, digital...) and can be a starting point for collecting.

Environmental and consumer benefits. Cardboard itself is the environment's best friend, and since it is not plasticized it can re-enter the recycling cycle without any inefficiency. Water-based inks ensure maximum environmental friendliness at end-of-life. But most of all, there is the "second life" that extends the lifespan and postpones recycling to the end of the chest of drawers' life. The consumer can have a very useful piece of mini-furniture, especially for sneaker fans, but the solution can be extended to a variety of merchandise areas.

Communication advantages. The excellent visibility offered by Bag-Box-Drawer is easily exploitable both instore and on social channels. Form and function are available to customers to consolidate loyalty policies. The brand message is conveyed both directly (function and second-life), graphically on the packaging itself, and on social channels to create themed campaigns: intuitive for the customer, a great communicator, beneficial for the planet because it does not immediately become waste although it is recyclable, but most of all useful.