Tubopress Italia Srl | Best Packaging 2026

Product overview. The Rich Conditioner stands out for its refined silhouette enriched with a minimalistic, scenographic pattern of overlapping transparent circles, dynamic and contemporary. The packaging captures attention with its vivid blue, evoking depth and purity like the sea, while the metallic copper cap adds brightness and elegance.

Innovation. The Rich Conditioner represents an innovative, premium, and responsible evolution of the luxury concept, thanks to the combination of sophisticated printing techniques that create material visual effects and the use of eco-friendly materials, such as biobased polyethylene with a reduced environmental impact.

Materials used. The packaging uses Braskem’s I’m Green™ polyethylene, a bioplastic derived from renewable sugarcane sources. Varnishes and inks comply with EuPIA standards. The foil used for hot-stamping the logo is free of SVHC substances, ensuring safety for consumers and the environment.

Technologies. PE sleeve extrusion and in-line injection moulding of the head in the same colour, satin lacquering, followed by two-step screen printing in white and glossy transparent, copper hot-stamping of the logo, and automatic screwing of the matching metallised cap.

Environmental benefits. I’m Green polyethylene reduces CO₂ emissions because sugarcane absorbs carbon dioxide during growth. The use of optimised thin foils reduces material and energy consumption in the decoration processes without emissions, ensuring more responsible packaging.

Benefits for end users. The packaging combines premium aesthetics with sustainability, enhancing the product and communicating the brand’s commitment to more responsible solutions. Inks and coatings comply with EuPIA standards, and the hot-stamping foil used for the logo is SVHC-free, ensuring consumer and environmental safety.

Communication advantages. This tube engages the consumer – high-spending and accustomed to luxury brands – in the producer’s commitment to environmental preservation. Luxury becomes a vehicle for new awareness. The balance between decorative solutions and the use of sustainable materials provides a proactive foundation for the future coexistence of luxury brands and social responsibility.