Henkel Italy
ProNature line FORWARD-LOOKING | SUSTAINABLE
What it is. The ProNature product line is characterized by a packaging of great environmental and social value. The use of recycled plastic, coming from post-consumer material, has been extended to different processing technologies: extrusion and blow molding for HDPE bottles, ISBM and thermoforming for PET bottles and blisters, injection for PP caps. A social objective has also been achieved through the use of Social Plastic: through Plastic Bank, Henkel contributes in fact to collect plastic waste dispersed on beaches and in the environment, improving the economic conditions of disadvantaged populations.
Materials. HDPE / PET / PP
Product content or target market. The ProNature line consists of four Home Care products: Concentrated Liquid Detergent for hand dishwashing; Gel Detergent for dishwashing; Spray Anti-scale Detergent for bathroom cleaning; Solid Tablet for toilet cleaning.
Design and/or communication. The design of the packaging remains unchanged compared to the standard references. The great innovation is linked to the extensive use of recycled and social plastic without penalizing the properties of the packaging in terms of weight and the possibility of packaging with high-performance automatic machines.
Technology. ISBM / Injection / extrusion blow molding
Sustainability. All packaging is 100% recyclable and, thanks to the use of recycled plastic, the carbon footprint is reduced. An example of circular economy, the solution interprets a new model of consumption, more open and shared through the use of social plastic.
