WeCosmoprof: enhanced platform

The Cosmoprof platform joins international marketplaces to launch the second edition of WeCosmoprof, a digital event dedicated to the beauty sector: BORN and Needl are the exclusive partners for the development of the format.

From October 5 to 18, WeCosmoprof  will develop a unique digital ecosystem of matching between companies and global buyers, using the latest artificial intelligence technologies that will allow a unique match between supply and demand. Also scheduled are in-depth sessions on industry trends and market evolution of Cosmotalks - The Virtual Series and appointments dedicated to the professional channel of Cosmo Virtual Stage.

«The current economic scenario confirms that in order to face the next challenges imposed by the market, it is necessary to work as a system» says Gianpiero Calzolari, President of BolognaFiere. «Today an international network of the calibre of Cosmoprof can no longer act as a single player, but as a leading group integrated with other players. Thanks to the reputation built up in over 50 years of history as a reference appointment for all beauty sectors, today Cosmoprof has the ability to aggregate the most innovative digital platforms on the market, creating fundamental synergies for the growth of the sector».

Three virtual pavilions                            
«Cosmoprof is and continues to be the stage on which the international cosmetics industry gathers for market development. With WeCosmoprof we want to continue to offer new opportunities to our community, to enrich the physical dimension of the fair with a functional and performing digital platform» says Enrico Zannini, General Manager of BolognaFiere Cosmoprof.

Depending on the sector of reference and product categories, during WeCosmoprof companies and buyers will be able to be enhanced in 3 virtual pavilions.

• To welcome the entire production chain, the virtual pavilion Cosmoprof My Match which, from 5 to 9 October, will host all operators interested in digital marketplaces and new business opportunities, made possible by the functionality of the match-making software made by Cosmoprof.

• From 5 to 9 October, WeCosmoprof X Needl will host exhibitors, buyers and distributors specialized in mass market and large-scale retail, white and private label. Exhibitors will be able to indicate their export targets and connect with international retailers, specialized stores and import managers that are strategic for their target. 
• From 12 to 16 October, BORN, with a portfolio of 2,800 buyers specialising in design and lifestyle, will allow prestige and masstige brands to present their proposals, create new connections and develop new business with WeCosmoprof X BORN.

Finally, a reminder that WeCosmoprof will also collaborate with Beeonboard, an international company, leader in the positioning of companies in virtual markets, for promotion and sales.