Beauty world: Premi “wears” Frankie Morello

The iconic men’s and women’s ready-to-wear clothing brand Frankie Morello has chosen Premi (a packaging company in the fragrance, skin care, make-up, and home fragrance sectors, with headquarter in Gessate, MI) for the development of its first line of fragrances and body care products.

From the collaboration a collection was born, distinguished by bottles with original geometric shapes that are inspired by travel, a recurring and important topic for the Neapolitan brand.
The line consists of three different sizes: 30ml, 50ml, and 100ml. They are all decorated with a shaded varnish, characterized by a unique soft-touch cap and embellished with a ring on which the brand logo is embossed.
The project was carried out entirely by Premi Studio, an internal Premi division dedicated to the development of custom projects, from the creation phase of the primary pack to that of the secondary pack.