The Italians, the social value of plastic and recycling

On 17 April Corepla opened the Milan Design Week dedicated to the “Sense of Design” with a workshop entitled “Industry, aesthetics, design, environmental challenge: the social value of plastics”.

The meeting, which took place in the Sala Buzzati di CasaCorriere, featured Antonello Ciotti, president of Corepla, the writer and chemist Marco Malvaldi, the sociologist Francesco Morace, the entrepreneur Mario Luca Giusti, the general director of Censis Massimiliano Valerii and Giangiacomo Pierini Director of Communications and Institutional Affairs of Coca Cola HBC Italia. The encounter was moderated  by Alessandro Cannavò from Corriere della Sera.
The meeting aimed to provide a photograph of Italy from the early 60s to today, where the lifecycle of plastics - and packaging in particular - integrated by the recycling chain, becomes the driving force of the new circular economy.
In addition to the “new plasticity” of the domestic landscape recalled by Morace, and the magic of a material easily adaptable to the most diverse forms (not surprisingly Malvaldi speaks of synthetic crystal), of great interest the unpublished Censis research, which updates on the “sentiment” of the Italians towards plastic and recycling.